Marketing Specialist II

Responsibilities

• Develop and Execute Campaigns: Responsible for creating and implementing innovative marketing campaigns for the Credit Union and its subsidiary, RCUSG this includes:
• Conducting thorough marketing and competitive research and analysis.
• Crafting detailed marketing program descriptions and strategic plans.
• Setting clear campaign goals, identifying and segmenting target audiences, and collaborating with the Market Data Analytics team to acquire relevant data files.
• Working closely with stakeholders, agencies, and in-house and external resources to develop compelling marketing materials, execute campaigns, and monitor/report results.
• Utilizing a variety of channels such as digital ads, SEM/SEO, emails, direct mail, print advertising, broadcast (radio, cable, digital), social media, newsletters, statement inserts, brochures, Member testimonials (photos or videos), and other tactics.
• Media Planning and Buying: Plan, organize, negotiate, and purchase media once the plan is approved and all contracts are signed by the Marketing Manager, VP, or SVP.
• Market Analysis and Innovation: Monitor the competitive landscape and industry best practices to identify and drive new ideas. Adapt marketing strategies to incorporate market changes, ensuring relevant and impactful marketing communications.
• Data-Driven Decision-Making: Collaborate with the Market Data Analytics team to develop strategies for tracking conversions, leveraging data for informed decision-making, and targeting marketing efforts to achieve superior results. Ensure the protection of Members' confidential data.
• Campaign Analysis and Optimization: Analyze campaign results to refine future projects, aiming for increased response rates and efficiency.

Requirements

• Relevant experience and knowledge of current marketing techniques and practices and marketing campaign management.
• Knowledge of marketing principles, practices, rules, regulations, product guidelines and compliance requirements.
• Knowledge of list management and lead generation techniques.
• Experience in online and offline marketing channels (print, radio, broadcast, web, SEO/SEM, etc.)
• Knowledge of diverse media available plus media evaluation and buying/placement experience.
• Ability to effectively plan and execute multi-step campaigns, projects, and events.
• Highly Member-focused and service-driven with demonstrated marketing program management and implementation experience.
• Ability to lead and work with cross-functional teams.
• Experience and familiarity in working with advertising agencies and vendor partners.
• Ability to prioritize, multi-task, oversee projects, and successfully meet deadlines to achieve results.

Preferred

• Ability to speak and write Spanish is a plus.
• Experience with marketing automation systems (SalesForce Marketing Cloud) preferred.

Benefits

• • Competitive medical, dental, and vision insurance, mental health offerings
• • Employee performance incentive plan
• • Salary Advancement– Merit increase based on performance
• • 401(k) program with employer match
• • Time Off- Competitive PTO accrual plus 11 paid company holidays and your birthday off!
• RCU Discounts and Perks:
• • RCU employees are eligible for a .75% discount off RCU standard collateral auto loans
• • RCU employees are eligible for a 1% discount on all recreational or boat loan products
• • 2% discount off Visas and LOC Loans through RCU
• • 0% interest loan to support employees with various immigration related expenses such as visa application fees and relocation costs. Loan amount up to $1,000.