Marketing Specialist II at Nordson Corporation | Minneapolis, MN | $80K/yr – $100K/yr

Nordson Corporation

Marketing Specialist II

Minneapolis, MN (On-site)

$80K/yr – $100K/yrMid Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own and coordinate B2B technical marketing across research, messaging, events, digital campaigns, and PR for Nordson Test & Inspection products, with cross-functional execution and lead tracking.

Own market research, product messaging, and event planning to drive pipeline and awareness.
Coordinate PR, media planning, and digital campaigns while integrating leads into C4C and tracking conversions.
Translate complex technical concepts into clear content and materials for technical buyers and influencers.

Job Description

Responsibilities

Drive market research, product marketing, event coordination, digital communications, and PR/advertising initiatives for technical B2B products.
Manage secondary and primary research (such as Net Promoter Score surveys).
Shape product positioning and messaging with product managers.
Create marketing materials like presentations, case studies, and white papers.
Lead planning and execution of tradeshows and events, overseeing logistics, booth setup, communications, and post-event lead management in C4C.
Digital responsibilities include managing online campaigns, producing web and social content, and supporting website updates.
Coordinate PR efforts, media planning, editorial opportunities, and advertising activities in collaboration with agencies and publishers.
Upload leads to C4C and track sales conversions from sales inputs.

Nordson Corporation

3.3 Glassdoor

At Nordson, we believe that anything is possible. We empower our global team of employees to engineer, manufacture, and market innovative products and systems that are essential to everyday life. These differentiated products and systems are used for precision dispensing and processing and serve a variety of end markets, including packaging, transportation, medical, and electronics. Founded in 1954, we are guided by our values of integrity, respect for people, customer passion, energy, and excellence. We care for our employees and provide them with opportunities to advance their careers and make an impact, inside and outside of work. Nordson is headquartered in Westlake, Ohio, and has direct operations in more than 35 countries to support our products and systems with application expertise and a direct global sales and service organization.

Founded in 1954

Westlake, Ohio, USA

2.5K employees (78 in marketing)

www.nordson.com

44% recommend to a friend

45% CEO approval