Marketing Specialist II

Responsibilities

• Supports marketing to execute integrated marketing communication plans aligned with business goals.
• Supports patient journey mapping and testing, and data tracking and reporting for key campaigns and initiatives as needed.
• Independently leads event planning, coordination and execution
• Creates content for websites, collateral, etc. and is responsible for ensuring the accuracy of the information and following brand standards
• Builds a strong partnership with key internal stakeholders by fostering a "Simply Better" approach and responding timely.
• Coordinates and staffs on-site and off-site events during weekdays and weekends and prepares post-event recap reports.
• Supports promoting events and publishing events to the website
• Responsible for supporting marketing’s role for provider onboarding and offboarding, and collaborates with MarComm colleagues to ensure timely execution of all tactics within the process.
• Manages video and photo assets using the DAM and department project management platform
• Plans and staffs photo and video shoots.

Requirements

• Minimum 3 years of experience in marketing or communications required.
• Healthcare or health-related marketing experience preferred.
• Proficient with all Microsoft Office programs
• Strong writing, copy editing, research, autonomy and organizational skills
• Ability to work with hospital management, staff and agency partners as required and under minimal supervision
• Previous experience using project management systems, like Monday.com, is preferred but not required
• Ability to work under pressure to meet deadlines
• B.A. or B.S. in marketing, business or related discipline

Preferred

• Healthcare or health-related marketing experience preferred
• Previous experience using project management systems like Monday.com preferred

Benefits

• Health and wellness is our passion at MemorialCare—that includes taking good care of employees and their dependents.
• We offer high quality health insurance plan options, so you can select the best choice for your family.
• There’s more...Check out our MemorialCare Benefits for more information about our Benefits and Rewards.