Marketing Specialist II

Responsibilities

• Strategic Direction: Develop and implement a comprehensive marketing strategy that enhances the visibility and reputation of the University Museums. Monitor and evaluate its effectiveness to ensure we’re meeting our goals. Make strategic changes and adaptations as needed.
• Brand Management: Shape and uphold the museum’s brand identity, ensuring consistency across all communications and aligning with the broader University brand.
• Promotion & Outreach: Drive promotional efforts for exhibitions, public programs, special events, and more. Engage with audiences on campus and beyond—locally, regionally, and nationally.
• Digital Presence: Maintain and enhance our website and social media channels (Instagram and Facebook) to keep our community informed and engaged.
• Creative Production: Create interpretive and promotional materials such as brochures, posters, digital content, and wayfinding signage. Develop media advertising plans and ensure cost-effective coverage.
• Budget & Metrics: Set and achieve measurable marketing goals in line with an overall strategic plan while managing a balanced budget. Track and report on marketing and communication metrics to drive continuous improvement.
• Public Relations: Develop public relations materials that align with our unified voice, handle media inquiries, and represent the museum in several communications committees.
• Event Support: Assist with both in-person and virtual programs and events, including those held outside regular office hours.

Requirements

• Bachelor’s degree and 3 years of related experience

Preferred

• Demonstrated experience implementing marketing strategies and long-range plans (forecasting)
• Strong experience managing and running an organization's website and social media
• Experience developing interpretive materials and storytelling
• Experience designing communications/marketing materials such as brochures, posters, invitations, and other media using Adobe Creative Suite (InDesign, Photoshop, and Illustrator) and original photography

Benefits

• Iowa State Employees enjoy comprehensive health and work-life benefits, including medical and dental, as well as:
• Retirement benefits including defined benefit and defined contribution plans
• Generous vacation, holiday, and sick time and leave plans
• Onsite childcare (Ames, Iowa)
• Life insurance and long-term disability
• Flexible Spending Accounts
• Various voluntary benefits and discounts
• Employee Assistance Program
• Wellbeing program