Responsibilities

• Tradeshows, customer events and distributors events: Work closely with the commercial and product teams to devise the strategy for each event, and then manage the end-to-end execution of the event. Analyze and report the outcome of each event.
• Email marketing and newsletters: Maintain an up-to-date database and develop targeted campaigns for customers and distributors to drive awareness and engagement. Monitor the performance of the campaigns and optimize accordingly.
• Account-based marketing: Develop and execute targeted account-based marketing activities to engage key customers, generate leads and support business growth.
• Co-marketing activities: Collaborate with distributors to drive co-marketing activities
• Digital marketing: Drive online growth through digital advertising, SEO optimisation, and Google Ads campaign management to increase website traffic, leads, and conversions.
• Advertising and promotion: Promote the company's products on industry forums and magazines through product listings, advertising, and articles.
• Sales tools library: Collaborate with the product team and external partners to develop and maintain sales tools such as flyers, presentations, videos, and testimonials
• Website and social media: Manage updates and optimization of the company's website and manage its social media presence to drive more engagement. Monitor analytics to optimize performance.
• Thought leadership: Collaborate with internal and external partners to develop thought leadership content (press releases, technical blogs, whitepapers etc.)
• Customer portals: Manage company information and product listing on customer portals

Requirements

• Bachelor’s Degree in Marketing, Communications, or similar field
• Minimum 4+ years of experience in B2B marketing
• Solid knowledge of marketing tools, techniques, and best practices for social media marketing, email marketing, and Google Analytics
• Proficiency in MS Office
• Project Management: Strong project management skills, including the ability to prioritize, balance, and manage deliverables for multiple marketing projects to meet deadlines and deliver high-quality work.
• Communication: Excellent communication (oral and written) and presentation skills
• Creative Thinking: Innovative thinking to develop engaging content and campaigns
• Analytical & Solution Driven: Good analytical and problem-solving skills
• Attention to detail and quality: Keen eye for detail and creative finesse
• Analytical Thinking: Proficiency in analyzing data and deriving insights to optimize marketing strategies.

Preferred

• Bilingual in Spanish is an additional plus, but not required

Benefits

• Benefits Package Our comprehensive U.S. benefit offerings include: Health benefits, 401(k) retirement savings program with company match, PTO, and more. More information on our benefits and rewards can be found on our career page: https://www.idexcorp.com/careers/our-benefits-and-rewards/