Marketing Specialist at Goshen Health | Goshen, IN

Marketing Specialist

Goshen, IN (Unknown)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

Job Summary

Own the marketing execution and cross‑functional coordination to drive Goshen Health’s performance, shaping priorities, campaigns, and budgets across traditional and digital channels.

Growth/Channel ownership: plan and manage integrated marketing campaigns across traditional and digital channels, with clear performance reporting.
Operational excellence: coordinate content creation, website updates, social, video, and mailings, while ensuring brand continuity.
Partner management and budgeting: maintain agency relationships, optimize the marketing budget, and report on results.

Job Description

Responsibilities

Works collaboratively with leadership to identify priorities, messaging and performance goals
Recommends and develops effective marketing strategies, including traditional and digital efforts
Manages the implementation and reporting for integrated marketing campaigns
Project management for all marketing needs, website content, social media, video, mailings and more
Maintains day-to-day relationships with advertising agencies and marketing partners
Assists with editing and proofing to ensure brand continuity in all marketing tactics
Tracks and optimizes marketing budgets

Requirements

Minimum Education: Bachelor’s degree. Outstanding work experience can compensate for formal education.
Minimum Experience: Three years communications/PR/marketing experience

Preferred

Bachelor of Science in Communications, Marketing, Business or Health Administration.
Three to five years communications/PR/marketing experience in related fields within a health care organization.

Goshen Health

Goshen Health is committed to providing innovative and outstanding care to our patients and improving the health of the communities we serve. Our network of primary care and specialty doctors comprises northern Indiana’s most comprehensive healthcare system, all dedicated to providing outstanding treatment and preventative services.With 39 locations across five counties, Goshen Health not only attracts community members but patients from surrounding states, who take advantage of our Magnet nursing status, and excellence in cancer and cardiovascular care. Our physicians are active in research and in constant pursuit of groundbreaking clinical treatments.As the healthcare needs of our community evolve, we continue to meet those needs with commitment, accountability, respect and excellence thanks to our team of skilled of compassionate professionals. Welcome to Goshen Health. To learn more about Indiana’s leading healthcare system, visit www.GoshenHealth.com.Start a rewarding career with us. For more information visit https://goshenhealth.com/Careers.

Founded in 1901

USA

980 employees

www.goshenhealth.com