Marketing Specialist

Responsibilities

• Copywriting & Communication Strategy: Adhere to established brand strategy and voice to craft consistent messaging across all platforms.
• Website Content: Able to fluently work within the CMS to provide content updates, keeping website fresh, relevant, and searchable.
• Media Coordination: Working closely with Marketing Director and media partners, help develop monthly traffic scheduling, review media plans, and distribute all necessary media files. Negotiate media schedules when necessary and act as co-contributor on annual media plan.
• Social Media & Digital Presence: Help create engaging social media content within the bank’s established social media platforms (Meta Suite) and paid digital placement as well as bolstering traditional and AI search positioning.
• Market & Consumer Research: Analyze competitive landscapes, market changes, and consumer behavior to help inform content strategy.
• Campaign Coordination: Implement messaging for enterprise-wide marketing campaigns across platforms and help analyze performance.
• Contractor Collaboration: Work with contractors to communicate and deliver marketing deliverables.
• Copyediting & Proofreading: Review and provide edits across all departmental marketing materials to ensure accuracy, consistency, and adherence to brand guidelines.
• Internal Marketing: Assist in developing and executing internal campaigns focused on company culture as well as developing and providing copy editing and proofreading to internal communications.
• What We Offer