Marketing Specialist

Detroit, MI (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the visual storytelling and brand presentation for proposals and collateral, while coordinating events and social content to support marketing initiatives.

  • Creative & Collateral: Lead design and production of proposals, presentations, and marketing assets using InDesign, Illustrator, and Photoshop.
  • Brand & Campaign Ops: Maintain collateral, boilerplate content, imagery, and social channels with consistent branding.

Job Description

Responsibilities
  • Create visually engaging proposals, presentations, and other marketing materials using Adobe InDesign, Illustrator, and Photoshop.
  • Develop and maintain marketing collateral including project descriptions, team resumes, boilerplate content, and imagery.
  • Manage promotional materials to support marketing initiatives and ensure brand consistency.
  • Support event planning, attendance, production, and execution for activities such as webinars, trade shows, seminars, community gatherings, and client/partner networking events.
  • Maintain social media accounts and content.
  • Assist with special marketing projects e.g. recruitment marketing initiatives, internal campaigns, etc.
  • Other duties as assigned.
Requirements
  • Bachelor’s degree in Marketing, Communications, Public Relations or a related field.
  • Minimum of 3 years of marketing experience.
  • Proficient in Microsoft Office Suite.
  • Experience with Adobe Creative Cloud applications, specifically InDesign, Photoshop, and Illustrator.
Nice to have
  • Familiarity with Content Management Systems (CMS)
  • Beginner to intermediate experience with RFP/RFQ processes, including compliance and submission requirements
  • 1 year of AEC industry or proposal management experience preferred
Benefits
  • Competitive Salaries
  • Medical/Vision/Dental insurance
  • Health Savings Accounts
  • Flexible Spending Accounts
  • Life Insurance
  • Short-term and long-term disability
  • 401(k) with company match
  • Paid time off: Vacation, Sick time, Holidays, Birthday
  • Paid Parental Leave
  • Professional Development and Tuition Reimbursement Programs
Giffels Webster logo

Giffels Webster

Giffels Webster is a collection of people – civil engineers, landscape architects, planners, surveyors and GIS specialists – who choose every day to make communities better. Through our projects and community involvement, our people and our firm strengthen the areas in which we work and live.Through diverse experience serving public, private and institutional sectors, we bring a unique perspective that creates better living and working spaces. From retail and housing developments to streetscape planning and water treatment, we provide and implement solutions that meet today’s demands while anticipating tomorrow’s needs.Even as communities and lifestyles change, this vision of quality living through better planning and design creates lasting results and relevancy. In short, we’re there with the right balance of expertise, resources, capabilities and humanity.

Founded in 1952
Detroit, Michigan, USA
107 employees (10 in marketing)

Traffic Signals

Monthly Visitors
3K
Traffic Source Mix
Search
51.4%
Direct
29%
Referral
5.1%
Social
13.4%
Paid
1.1%

Headcount Trend

Current headcount: ~107

Marketing Team

Marketing Team Size
2 (2% of company)