Marketing Specialist: (Full-Time)

South Padre Island, TX (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 5 days ago

Job Summary

Own and coordinate multi-channel content production, social media engagement, and event-driven marketing initiatives, working with an agency and internal team to create diverse, optimized content and manage assets and calendars.

  • Lead content across social platforms and multimedia storytelling in collaboration with partners.
  • Support events, campaigns, and partnerships while tracking assets and schedules.
  • Refine content with SEO practices and maintain the digital asset library, calendar, and data collection.

Job Description

Responsibilities

  • Assisting with optimized content across major social media platforms such as Facebook, Instagram, LinkedIn, X, and more through Trello.
  • Assist in photography and videography projects as needed.
  • Collaborate with our marketing agency of record to assist with producing and publishing diverse content types including website content, e-newsletters, social media posts, video scripts, and graphics.
  • Create engaging photo and video storytelling content to be published across channels in partnership with the social media specialist and staff.
  • Conduct research, brainstorming, and development of marketing projects and campaigns in collaboration with the marketing team.
  • Support and attend key organizational initiatives, partnerships, holidays, festivals, and collaborations.
  • Apply search engine optimization (SEO) strategies and best practices in content development and execution.
  • Monitor social media platforms, engage with visitors, and respond to inquiries to foster positive relationships in a timely manner.
  • Ensure that all activations are fully equipped and staffed.
  • Manage promotional material and equipment needed for events.

Requirements

  • Education: - Requires a bachelor's degree from a four-year college or university in marketing, communication, or a related field preferred.

Preferred

  • Bilingual: Spanish and English preferred.

Salaries

Marketing Specialist median pay in the United States

$70K/yr

Most pay falls between $60K and $79K. Based on 803 salaries.

See all City of South Padre Island salaries

Marketing Team

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Marketing Specialist: (Full-Time)

City of South Padre Island · South Padre Island, TX · On-site