Responsibilities

• Develop and implement marketing plans and campaigns to increase brand awareness, customer traffic, customer reviews and loyalty in the designated region
• Act as primary corporate marketing support for franchisees while positively representing their brands and the business
• Conduct ongoing market research to understand local market conditions and customer needs, disseminating into actionable programs
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Manage and execute in-store franchisee promotions, events, and community outreach activities
• Collaborate with local team to support B2B sales activities
• Create and manage budgets for marketing initiatives
• Compile franchisee updates, stories, achievements and testimonials for internal and social media communications
• Monitor and analyze campaign performance and adjust strategies as needed
• Maintain accurate and up-to-date records of all marketing activities and budgets

Requirements

• Bachelor's degree in Marketing, Business, or related field
• At least 3 years of experience with multiple brands in a multi-unit marketing role, preferably in a franchise environment
• Strong understanding of retail marketing and B2B strategies
• Experience with budget management and campaign analysis
• Strong project management and analytical data analysis skills
• Excellent communication and interpersonal skills
• Experience with traditional and digital media marketing
• Proficient and experienced in MS Office suite, as well as Social and Digital Media Platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest and YouTube.
• An understanding of Google Analytics, and other web, social and digital analytical tools.
• Proven success creating multi-channel campaigns.