Marketing Specialist - Exit Factor

West Palm Beach, FL (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own franchise marketing enablement and campaign execution, coordinating content, events, and vendor partnerships while safeguarding brand consistency and data-driven optimization across franchise networks.

  • Franchise Campaign Enablement: plan, train, and support local and national campaigns for franchisees.
  • Content & Brand Consistency: create materials and content that maintain a unified voice across channels.
  • Performance & Optimization: track KPIs, analyze results, and drive improvements in marketing effectiveness.

Job Description

Responsibilities

  • The ideal candidate will assist in all areas of marketing lead generation and marketing support.
  • Support franchisees in executing marketing campaigns.
  • Ensure consistent brand voice across all channels.
  • Assist in planning and tracking national/local campaigns.
  • Create content for social media, blogs, and websites.
  • Develop marketing materials for franchisees.
  • Coordinate with vendors and partners for initiatives.
  • Assist in planning brand events and sponsorships.
  • Track marketing performance and suggest improvements.
  • Train franchisees on marketing best practices.

Requirements

  • Bachelor's degree or equivalent experience
  • 3-5 years' experience in marketing
  • Excellent written and verbal communication skills
  • Ability to manage multiple priorities
  • Knowledge of all social networking platforms and email marketing tools
  • Strong knowledge of CRM management, campaign execution, lead generation, tracking KPI's
  • Experience with website management, SEO strategy, email marketing, and marketing automation platforms is strongly preferred.
  • CRM experience is required, with HubSpot experience preferred.
  • Candidates should be comfortable analyzing campaign results, identifying opportunities for improvement, and making data-driven marketing recommendations

Benefits

  • Competitive compensation
  • Comprehensive training to hone your skills at our headquarters
  • Medical, Dental, Vision, and Life insurance coverage
  • Short- and Long-term disability insurance
  • Generous time off and paid Holidays
  • 401(k) plan with company match
  • Employee Development Programs
  • Social gatherings and team building activities
  • Gym amenities
  • Leadership workshops for personal development
United Franchise Group logo

United Franchise Group

United Franchise Group (UFG), led by CEO Ray Titus, is a global leader in franchise development, consulting, and business expansion. As the home to an affiliated family of world-renowned franchise brands and expert consultants, UFG provides entrepreneurs with proven business opportunities and industry-leading support.Our diverse portfolio includes Signarama, Fully Promoted, Transworld Business Advisors, Exit Factor, Accurate Franchising Inc., and Franchise Real Estate, as well as the Vast Coworking Group—featuring Venture X, Office Evolution, and Intelligent Office—and Big Flavor Brands, home to The Great Greek Mediterranean Grill, Graze Craze, and Cannoli Kitchen Pizza.With over 1,800 franchise locations in 80+ countries and a team of expert consultants who have helped develop more than 350 brands into successful franchises, UFG has played a pivotal role in franchise growth, brand expansion, and business success. Backed by three decades of franchising expertise, UFG continues to offer unmatched franchise opportunities and strategic guidance to aspiring business owners worldwide.

Founded in 1986
West Palm Beach, Florida, USA
371 employees (36 in marketing)

Traffic Signals

Monthly Visitors
9.6K
Traffic Source Mix
Search
30.1%
Direct
55%
Referral
6%
Social
7.7%
Paid
1.1%

Headcount Trend

Current headcount: ~371

Marketing Team

Marketing Team Size
31 (8% of company)
Median Career Experience
16 years
Median Tenure
5.5 years

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