Marketing Specialist - Edtech (SAAS)

Denver, CO (Hybrid)

$65K/yr - $73K/yr (Est.)Mid Level5+ years expFull time

Posted 5 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the demand-gen engine and coordinate content, events, and sales enablement to drive pipeline and revenue.

  • Campaign ownership across channels with measurement tied to senior leadership reporting.
  • Lead-to-opportunity and opportunity-to-close nurture programs aligned with Sales collateral and handoff.
  • Website content strategy, SEO, and client case studies, plus webinar/event coordination to fuel demand.

Job Description

Responsibilities

  • Plan, build, execute, and optimize campaigns across channels to generate pipeline.
  • Own campaign performance reporting: clicks, site visits, downloads, signups, leads, lifecycle stage, and pipeline/revenue impact, rolled up for senior management.
  • Build nurture programs that improve lead-to-opportunity and opportunity-to-close conversion.
  • Partner with Sales to build collateral that explains InPlace's value proposition and differentiators.
  • Manage lead tracking and handoff from Marketing to Sales.
  • Own website content strategy and SEO, partnering with our Content Writer to produce impactful case studies, newsletters and web copy.
  • Develop client case studies, coordinating with Client Success for interviews, data, and sign-off.
  • Coordinate webinars and conferences, including logistics, promotion, and follow-up.

Requirements

  • 5+ years of B2B demand generation experience.
  • 2+ years hands-on with HubSpot Marketing Hub (forms, workflows, landing pages, segmentation, CRM sync) — required.
  • Proven track record building and executing email marketing campaigns and nurture flows.
  • Strong writing/editing skills — able to collaborate on and improve content.
  • Experience supporting a sales team directly — campaign planning, sales enablement content, lead handoff.
  • Strong analytical skills: campaign performance and spend reporting, roll-up reporting for leadership.
  • Experience managing webinars and event/conference logistics end to end.
  • Bachelor's degree.

Preferred

  • Experience selling to Higher Education or in SaaS.
  • Experience with student/workforce systems or ed-tech.

Benefits

  • Comprehensive benefits package (Health, Dental, 401k, PTO)
InPlace Software logo

InPlace Software

5.0 Glassdoor

InPlace (wholly developed by QuantumIT) is powerful management software for Higher Education Institutes that supports an enterprise model for managing student workplace experiences of any form such as clinical, student-teacher, internships, industry projects, overseas engagements and more. Essentially any experience where the student is leaving the university/institution to put their skills into practice.InPlace is unique in delivering an enterprise model for Higher Education Institutes that ensure visibility, coordination, and efficiency for all participants. The suite of features fully supports the placement lifecycle from start to finish covering all processes from an establishment of the agreement with the employer, requesting and allocating students to placements, to student timesheets and Log Book, assessments and analytical reporting.InPlace is a highly flexible system, enabling many features to be activated and configured in the data by the university’s administrator.InPlace includes distinct portals for:Staff Coordinator (power user)StudentAcademicAgency (employer)SupervisorSome highlights: - Selected by over 100 universities worldwide including 4 world top 25 Universities (*QS University rankings 2018)- Leading software of its kind in Australia and the United Kingdom, with significant growth in Asia and the USA.- Improves the student experience with better outcomes through a more tailored and involved solution- 4 methods for allocation which can be tailored for any type of program- Integrates with university systems such as Student Record Systems, Single Sign-On and more- Cloud based, Responsive and adaptive design for optimal user experience on all devices

Founded in 2010
Carlton, Victoria, AUS
22 employees (1 in marketing)
100% recommend to a friend

Traffic Signals

Monthly Visitors
1.4M
Traffic Source Mix
Search
8.7%
Direct
60.3%
Referral
14.8%
Social
4.1%
Paid
0.1%

Headcount Trend

Current headcount: ~22

Marketing Team

Marketing Team Size
1 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Private Equity, 5 years ago

Funding History

  • Apr 2021
    Private Equity