Marketing Specialist (E-commerce)

Los Angeles, CA (On-site)

$25/hr – $30/hrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive regional sales growth by leading strategy, account management, and cross-functional collaboration.

  • Own sales strategy execution with VP of Sales and distributors.
  • Must-have: bilingual English/ Mandarin and willingness to relocate.
  • Standout: in-person, Chatsworth-based role with travel and food-industry focus.

Job Description

Responsibilities

  • Strategic Sales Management: Partner with the VP of Sales, peers, brokers, and distributor networks to develop, implement, and drive sales strategies focused on the designated channel.
  • Revenue and Profitability Goals: Achieve budgeted revenue targets and team sales goals, maximizing profitability. Assist in preparing the annual departmental budget, marketing, and business plans.
  • Marketing: Create, update, and post online content on the company’s website and social media accounts; employ marketing analytics techniques to gather important data (web analytics, rankings, etc.); manage and create marketing literature to augment the company’s presence in the market
  • Account Management: Develop new accounts and maintain existing relationships by implementing sales strategies outlined by the VP of Sales and Marketing and the CEO.
  • Distribution and Promotion: Develop distribution targets and promotion plans per company guidelines, overseeing customer sales forecasts, distribution targets, profitability, and trade spend.
  • Customer Relations: Build credible relationships with existing customers and channels through regular meetings and site visits, aiming to meet or exceed sales projections.
  • Market Analysis: Produce monthly reports and sales forecasts, analyzing current and potential market trends. Coordinate activities to enhance revenue and market share, ensuring sales meet or exceed revenue plans.
  • Cross-Functional Collaboration: Work closely with R&D, Production, Quality, and other departments to drive product development, quality enhancement, and meet customer demands.
  • Product Development: Update the R&D team on food trends for new SKU development and recipe improvements, and participate in sensory tastings to provide real-time feedback on product quality.
  • Trade Show Representation: Attend national food shows to explore new business opportunities and connect with potential clients.

Requirements

  • Bachelor's degree in Business, or Marketing field required
  • Bilingual in English and Mandarin required
  • Relocate before starting work (Required)
  • Ability to commute: Chatsworth, CA 91311 (Required)
  • Language: English (Required), Mandarin (Required)
  • Ability and willingness to travel throughout assigned sales territory domestically and/or internationally as needed
  • Valid driver's license and clean driving record
  • 2+ year of sales experience in the food industry preferred
  • Working knowledge of sales cycles according to customer types, i.e., retailers, wholesalers, food services, etc. Prior experience with Asian Ethnic retailers and wholesaler preferred
  • Proficient in Google Apps, MS Office Suite, etc.

Preferred

  • 2+ year of sales experience in the food industry preferred
  • Prior experience with Asian Ethnic retailers and wholesaler preferred
  • Proficient in Google Apps, MS Office Suite, etc.

Benefits

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance
SYNEAR FOODS USA logo

SYNEAR FOODS USA

Founded in 1997, Synear Food Co. Ltd with our team of 15,000 employees and covering an area of more than 750,000 sq meters in 12 manufacturing facilities, we are one of the largest and most well-known frozen food brands in China. Our annual production capacity is over 700,000 tons, supplying over 300 frozen products under 6 categories: dumplings, steamed buns, rice balls, wontons, snack food, and rice dumplings. Synear dominates almost 30% market share of China’s frozen food market. We are China’s top 500 most valuable brand (source: World Brand Lab); and honored to be the exclusive supplier of frozen food for the Beijing 2008 Olympic Games. We take pride in our ability in innovation and supreme quality of food production. As of right now, we are the leader of Food Safety in China: ISO9001, ISO22000 certifications, approved by FDA and BRC. Since 2003, Synear’s overseas market has developed steadily. Its business covers Asia-Pac, Europe, and North America. Our customers cover more than 50 countries including USA, Canada, UK, France, Germany, Italy, Russia, South Korea, Japan, Thailand, and the Philippines. The business channel covers large supermarket chains, foodservice chains, ethnic supermarkets, wholesale distribution and other types. It is the first Chinese well-known frozen food brand to have a manufacturing presence in the United States. Synear Foods USA was established in 2015. The 190,000 sq ft plant is in Chatsworth, a neighborhood in the northwestern San Fernando Valley of Los Angeles, California. The facility has multiple dumpling production lines and SQF Level 3 certified. Distributing (under “Synear” brand) to Asian stores nationally, including 99 Ranch, H-Mart, and Great Wall among others, we are focused on high-quality ingredients and constant innovation, actively launching new products of the best flavor with families in mind.We are committed to serve all our customers around the globe and devoted to bringing the hometown flavor to your home.

Founded in 2018
Los Angeles, California, USA
40 employees (5 in marketing)

Traffic Signals

Monthly Visitors
4.3K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.5%

Headcount Trend

Current headcount: ~40

Marketing Team

Marketing Team Size
5 (13% of company)