MARKETING SPECIALIST

Gardner, MA (Remote)

Salary Not AvailableMid LevelVolunteer

Posted 4 months ago

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Job Summary

Lead marketing execution for an accounting/finance-focused role, combining email campaigns, content, and influencer partnerships to drive growth.

  • Own email campaigns and creation of sales & marketing materials.
  • Must-have: Experience with marketing platforms like Hubspot and strong written communication.
  • Standout: Credible industry knowledge and an active network of thought leaders.

Job Description

Responsibilities

  • Own execution of the monthly and annual marketing plan provided by the Head of Marketing.
  • Create and administer compelling email marketing campaigns.
  • Design and create sales & marketing materials.
  • Produce thoughtful, engaging, and well-researched copy for our website and social media, with a focus on accounting and finance industry insights.
  • Identify and nurture online and offline growth opportunities, through partnerships, podcast and webinar collaborations, and events.
  • Specifically, this role will involve:
  • Identifying and engaging with key thought leaders and industry influencers in the accounting and finance space.
  • Conducting online research to locate these individuals and their content.
  • Creating value-added content, comments, and other forms of engagement to build relationships with these influencers.
  • Demonstrating credible knowledge of accounting and finance industry trends and insights in all communications.

Requirements

  • Bachelor’s degree in marketing, accounting, finance, business, psychology, or a similar related discipline required.
  • Familiarity with marketing software platforms like Apollo and Hubspot.
  • Competence and attention to detail with major software platforms like Canva, Microsoft Word and PowerPoint.
  • Exceptionally strong verbal and written communication skills.
  • You have an outgoing personality, are naturally persuasive, and love to write and build meaningful relationships.
  • A good basic eye for design would be advantageous.
  • A strong understanding of the accounting and finance industry is essential. You should be able to discuss industry trends and insights in a credible and informed manner.
  • Previous similar experience preferred, though exposure to accounting or professional services through an internship or prior job would be advantageous.

Preferred

    Benefits

    • Medical, Dental, Vision, Life, and Disability Insurance
    • Flexible Spending Account
    • Generous PTO Policy
    • Permanent Work from Home
    • Amazing culture & team
    • Growth opportunities abound – multiple tracks to choose from
    • Company 401k Contribution
    • Loads of Tech Gear, including 3 monitors, laptop, etc.
    • Annual In-Person Get Together
    Driven Insights logo

    Driven Insights

    4.6 Glassdoor

    Driven Insights provides finance and accounting that scales with client growth and complexity. We deliver consistent financial visibility and hands on operational support to maximize enterprise value.

    Founded in 2014
    Gardner, Massachusetts, USA
    42 employees (2 in marketing)
    92% recommend to a friend
    90% CEO approval

    Traffic Signals

    Monthly Visitors
    7.2K
    Traffic Source Mix
    Search
    21.8%
    Direct
    30.4%
    Referral
    4.3%
    Social
    3.9%
    Paid
    0.7%

    Headcount Trend

    Current headcount: ~42

    Marketing Team

    Marketing Team Size
    1 (2% of company)