MARKETING SPECIALIST at Driven Insights | Gardner, MA

Driven Insights

MARKETING SPECIALIST

Gardner, MA (Remote)

Salary Not AvailableMid LevelVolunteer

Posted 4 months ago

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Job Summary

Drive marketing execution for an accounting/finance-focused practice, owning campaigns, content, and influencer outreach to fuel growth.

Own execution of the monthly and annual marketing plan and campaigns.
Must-have: Experience with marketing platforms like Apollo and Hubspot.
Standout: Proactive influencer engagement and industry-insight content development.

Job Description

Responsibilities

Own execution of the monthly and annual marketing plan provided by the Head of Marketing.
Create and administer compelling email marketing campaigns.
Design and create sales & marketing materials.
Produce thoughtful, engaging, and well-researched copy for our website and social media, with a focus on accounting and finance industry insights.
Identify and nurture online and offline growth opportunities, through partnerships, podcast and webinar collaborations, and events.
Specifically, this role will involve:
Identifying and engaging with key thought leaders and industry influencers in the accounting and finance space.
Conducting online research to locate these individuals and their content.
Creating value-added content, comments, and other forms of engagement to build relationships with these influencers.
Demonstrating credible knowledge of accounting and finance industry trends and insights in all communications.

Requirements

Bachelor’s degree in marketing, accounting, finance, business, psychology, or a similar related discipline required.
Previous similar experience preferred, though exposure to accounting or professional services through an internship or prior job would be advantageous.
Familiarity with marketing software platforms like Apollo and Hubspot.
Competence and attention to detail with major software platforms like Canva, Microsoft Word and PowerPoint.
Exceptionally strong verbal and written communication skills.
You have an outgoing personality, are naturally persuasive, and love to write and build meaningful relationships.
A good basic eye for design would be advantageous.
A strong understanding of the accounting and finance industry is essential. You should be able to discuss industry trends and insights in a credible and informed manner.

Benefits

Medical, Dental, Vision, Life, and Disability Insurance
Flexible Spending Account
Generous PTO Policy
Permanent Work from Home
Amazing culture & team
Growth opportunities abound – multiple tracks to choose from
Company 401k Contribution
Loads of Tech Gear, including 3 monitors, laptop, etc.
Annual In-Person Get Together

Driven Insights

4.6 Glassdoor

Driven Insights provides finance and accounting that scales with client growth and complexity. We deliver consistent financial visibility and hands on operational support to maximize enterprise value.

Founded in 2014

Gardner, Massachusetts, USA

42 employees (2 in marketing)

www.driveninsights.com

92% recommend to a friend

90% CEO approval