Marketing Specialist

Responsibilities

• Execute multi-channel marketing strategies in support of the Senior Marketing Manager, including campaigns across email, social media, print, digital advertising, press and website content — all designed to drive event registration, exhibit and digital sales, and lead generation goals.
• Create and maintain compelling content across all platforms — from social media videos and posts and email campaigns to website updates and onsite signage — while ensuring consistent branding and messaging across every touchpoint.
• Support lead generation and digital marketing efforts by collaborating with the inbound digital team and editors on PPC, paid social, content marketing, and the development of lead gen assets including landing pages, forms, emails, and creative promotional advertisements.
• Coordinate event marketing deliverables including sponsorship fulfillment, exhibitor resources, staging and signage, printed show materials, and the onsite mobile app experience — ensuring every detail is executed on time and on brand.
• Analyze and optimize performance using dashboards and analytics tools to track campaign results, inform strategy, and ensure continuous improvement across all marketing initiatives.
• Support budget management, timelines, and workflows by tracking marketing schedules, processing invoices, tracking jobs with central services teams, and identifying opportunities to improve internal processes and cross-team collaboration.
• Support the sales team by executing digital sponsored deliverables, media kit development, prospect outreach, communicating marketing opportunities to exhibitors, and ensuring a seamless experience for sponsors and partners from contract to onsite experience.
• Manage social media profiles, engagement and growth across Meta, LinkedIn, YouTube, and X, while exploring emerging platforms and innovative engagement tactics like referral programs, video content, and animated graphics.