Marketing Specialist - Digital

Responsibilities

• Create, test, place, and manage digital marketing and CPC campaigns to maximize product demand, sales, ROAS, and brand awareness using search engines, social media, etc., for our brands.
• Develop and execute strategies to increase traffic, engagement, conversions, product awareness, and overall campaign effectiveness.
• Monitor campaign performance and identify opportunities for improvement
• Maintain and analyze sales, traffic, advertising, and customer data to inform strategy and tactics
• Allocate and adjust digital advertising budgets to ensure funds are being spent effectively and efficiently
• Conduct A/B testing of ads, audiences, messaging, landing pages, and other campaign elements
• Troubleshoot performance issues and identify solutions when campaigns are not performing as expected
• Manage digital advertising accounts and platforms, including campaign setup, targeting, audience development, keyword management, bidding, budgets, creative, tracking, and ongoing optimization.
• Collaborate with the marketing team to develop digital advertising creative, promotional assets, messaging, campaigns, and content that align with brand standards and business goals.
• Work with outside partners on additional digital marketing strategies and opportunities

Requirements

• Education/ Experience 4 yr. degree in business or marketing and two to four years of increasing relevant experience in digital marketing, particularly with search and shopping ads on Google.
• Experience with the following is highly desirable: Google Analytics, Performance Max, Merchant Center, and Meta Business Manager.
• Organizational, interpersonal, and computer skills, especially Microsoft Excel.
• Must possess the ability to lift, carry, or otherwise move 30 pounds

Benefits

• Benefits: Eligible for full benefit package, subject to new hire waiting period. Including but not limited to health insurance, 401k plan, and paid time off.