Marketing Specialist

Walnut Creek, CA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 hrs ago

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Job Summary

Owns audience engagement, marketing planning, and ticket sales growth for Diablo Ballet, coordinating campaigns, collateral, and outreach, while developing subscriptions, group sales, press ideas, and gala activities.

Leads audience engagement and marketing strategy
Manages campaigns, collateral, and email programs
Oversees subscriptions, group sales, and local outreach initiatives

Job Description

Responsibilities

Oversees and directs Diablo Ballet’s audience engagement, cultivation initiatives, and marketing planning strategy to boost ticket sales.
Responsible for the creation and project management of marketing collateral and advertising campaigns.
Designs, writes and schedules email campaigns.
Manages all audience engagement initiatives - creating incentives to drive single ticket sales to first-time and recurring patrons.
Point person for soliciting and cataloging items for our annual gala and silent auction.
Develops and manages the season subscription plan to secure current subscribers and generate new ones, including printed material, emails, and telemarketing.
Manages all existing group sales and builds relationships with new organizations.
Develops story ideas and pitches local press.
Helps to coordinate the outreach to local restaurants and businesses for our annual Gourmet Gallop food and wine walk.

Requirements

Three years working in sales, marketing and/or public relations. Performing Arts experience strongly preferred.
Outstanding written, verbal, and interpersonal communication skills. Must have demonstrable experience with social media.
Phone solicitation skills needed, not afraid to make cold calls
Excellent publication project management skills and attention to detail.
Basic graphic design skills, knowledge of Canva is a plus
Able to work independently and be a self-starter.
General knowledge of and/or enthusiasm for the arts, and the ability to ignite that enthusiasm in others.
Some weekend and evening work is required.
Bay Area resident with reliable transportation to our Walnut Creek office.

Diablo Ballet

Diablo Ballet is an award-winning internationally recognized professional performing dance company committed to enriching, inspiring, enlightening, and educating children and adults through the art of dance. Diablo Ballet was founded in 1993 in order to address the absence of a professional ballet company in the region. The Company consists of dancers who have performed throughout the United States, Europe, and South America.Diablo Ballet has achieved artistic success capturing enthusiastic public response, critical acclaim, and international recognition. Known for world premieres and restaging of classic dance works, Diablo Ballet presents programs that range from contemporary to classical. Unlike most local dance companies, Diablo Ballet uses live music for its performance season.Diablo Ballet is also known for its acclaimed PEEK Youth Outreach Program. This one-of-a-kind program provides in-school arts education from Diablo Ballet dancers to thousands of elementary school students in under-served school districts in Contra Costa and Alameda Counties and young teens in Juvenile Hall. PEEK is endorsed by federal, state, and local policy-makers, including Assemblymember Susan Bonilla’s 2015 recognition of Diablo Ballet for “Successfully imparting to young people the incomparable experience of live performance, inspiring them to become actively involved in all that life has to offer.” In August 2019, Diablo Ballet opened the first Ballet School in Contra Costa County run by their professional ballet company. Diablo Ballet School is located in Walnut Creek. Visit Diablo Ballet:Website: http://www.diabloballet.org/Facebook: http://www.facebook.com/#!/pages/Diablo-Ballet/181826105199647Twitter: https://twitter.com/#!/DiabloBallet

Founded in 1993

Walnut Creek, California, USA

22 employees (11 in marketing)

www.diabloballet.org