Senior Marketing Specialist - Regional Marketing Americas (Armis)

Waltham, MA (Remote)

$106K/yr – $150K/yrSenior Level4+ years expFull time

Posted 9 hrs ago

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Job Summary

Own regional field marketing programs to generate pipeline by designing and executing events, campaigns, and partner initiatives that engage CISOs, CIOs, and security leaders.

  • Define, manage, and measure program-level KPIs tied to pipeline creation and ROI.
  • Collaborate with sales, product, and partner marketing to align regional execution with company priorities.

Job Description

Responsibilities

  • Execute regional marketing events, including executive roundtables, industry conferences, partner co-marketing programs, and customer engagement activities
  • Manage logistics, messaging, speaker coordination, and attendee follow-up to ensure events deliver measurable pipeline impact
  • Support the development of premium experiences that strengthen customer relationships and generate qualified demand from key personas (CISOs, CIOs, Security Architects, etc.)
  • Identify territory-level opportunities for pipeline acceleration and design targeted marketing programs to support key accounts and expansion opportunities
  • Collaborate with sales teams to understand regional priorities and translate them into effective marketing initiatives
  • Support field sales with collateral, messaging, and lead generation assets that enable sales teams to maximize territory performance
  • Define, track, and report on program-level KPIs tied to pipeline creation, lead quality, and marketing influence
  • Maintain detailed records of campaign performance, marketing spend, and ROI analysis to support decision-making
  • Provide regular insights and recommendations on program effectiveness to support continuous improvement
  • Partner with corporate marketing, product marketing, and partner marketing teams to align regional execution with broader company priorities

Requirements

  • 4+ years of experience in field marketing, demand generation, or regional marketing within B2B technology (cybersecurity experience strongly preferred)
  • Proven track record of designing and executing marketing programs that drive measurable pipeline creation and support sales team objectives
  • Technical acumen: Ability to market to technical and executive audiences (CISOs, CIOs, DevOps, Security Architects) and translate technical value propositions into compelling marketing messaging
  • Campaign management skills: Strong experience in program planning, project management, budget tracking, and cross-functional coordination
  • Analytical capabilities: Comfort with marketing metrics, pipeline attribution, campaign ROI analysis, and data-driven decision making
  • Event execution experience: Proven ability to plan and execute events that engage target audiences and drive business results
  • Self-directed and adaptable: Comfortable working in a decentralized environment, managing multiple priorities, and adjusting approach based on market feedback
  • Strong communication and collaboration skills: Proven ability to work effectively across sales, marketing, and technical teams with diverse perspectives
  • Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent professional experience)

Preferred

  • Experience in the cybersecurity or infrastructure software markets
  • Familiarity with marketing automation platforms and CRM systems
  • Background working in fast-growing, acquisition-integrated organizations
  • Experience with ABX (Account-Based Expansion) methodologies

Benefits

  • health plans
  • including flexible spending accounts
  • a 401(k) Plan with company match
  • ESPP
  • matching donations
  • a flexible time away plan and family leave programs
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ServiceNow (NYSE: NOW) makes the world work better for everyone. Our cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNow. For more information, visit www.servicenow.com.

Founded in 2004
Santa Clara, CA, US
32K employees (2,162 in marketing)
89% recommend to a friend
97% CEO approval

Traffic Signals

Monthly Visitors
3.8M
Monthly Google Ads Budget
$1.1M
Traffic Source Mix
Search
39.6%
Direct
49.8%
Referral
7.1%
Social
2.1%
Paid
1.3%

Headcount Trend

Current headcount: ~31.3K

Marketing Team

Marketing Team Size
1,319 (4% of company)
Median Career Experience
20 years
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
19

Funding

Total Funding
$83.7M
Last Raise
$11M
Post IPO Equity, 3 years ago

Funding History

  • Dec 2022
    Post IPO Equity
  • Mar 2012
    Private Equity • $11M
  • Feb 2012
    Private Equity • $17.9M

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