Customer Marketing Specialist

USA (Remote)

$68K/yr – $94K/yrMid Level2+ years expFull time

Posted 9 hrs ago

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Job Summary

Own and drive customer marketing programs, from stories and proof points to reference management, aligned with product launches, and supported by cross‑functional campaigns; you will own the customer narrative lifecycle and assets while collaborating across marketing, sales, success, and product.

  • Own customer stories and assets
  • Lead cross-functional campaigns
  • Build and maintain reference library

Job Description

Responsibilities

  • Identify, develop, and manage customer stories including case studies, testimonials, videos, and quotes
  • Partner with Customer Success and Sales to source advocates and capture authentic customer insights
  • Manage customer reference programs and maintain a library of customer proof points
  • Collaborate with content, design, and external partners to produce high‑quality customer assets
  • Plan, execute, and manage customer‑focused marketing campaigns across email, web, social, webinars, and events
  • Support lifecycle marketing initiatives such as onboarding, adoption, renewals, and upsell campaigns
  • Coordinate timelines, assets, and stakeholders to ensure campaigns launch on time and on brand
  • Track campaign performance and share insights to optimize future efforts
  • Work closely with Product Marketing to align customer stories to key value propositions and launches
  • Support Sales with customer‑driven assets that strengthen credibility and enable conversations

Requirements

  • Bachelor's degree in Marketing , Communications, or applicable experience
  • 2-3 years experience in marketing, with an understanding of the different channels and initiatives
  • Experience in education as an educator or administrator preferred

Preferred

  • Excellent verbal and written communication and interpersonal skills.
  • Ability to work collaboratively in a fast-paced environment.
  • Strong analytical skills and ability to interpret customer data
  • Excellent verbal communication, presentation, and writing skills
  • Experience working in integrated marketing teams and/or matrixed organizations
  • Proven project management skills to track, communicate progress, and complete a project on schedule
  • Excellent problem-solving and decision-making skills

Benefits

  • World Class Health Benefits: Medical, Prescription, Dental, Vision, Telehealth
  • Health Savings and Flexible Spending Accounts
  • 401(k) and Roth 401(k) with company match
  • Paid Vacation and Sick Time Off
  • 12 Paid Holidays
  • Parental Leave (20 total weeks with 14 weeks paid) & Milk Stork program
  • Tuition Reimbursement
  • Life & Disability Insurance
  • Well-being and Employee Assistance Programs
  • Benefits listed apply to eligible U.S. employees in accordance with Renaissance’s benefits eligibility criteria. Contractor and other non‑employee roles are not eligible for Renaissance employee benefits.

Marketing Team

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