Marketing Specialist

Responsibilities

• Manage assigned components of multi-channel marketing campaigns across social media, email, digital, internal communications, and customer-facing channels.
• Develop content and marketing assets based on established campaign objectives, target audiences, brand standards, and approved messaging.
• Make routine decisions regarding content, scheduling, sequencing, channel use, and execution within established campaign parameters.
• Create and update presentations, collateral, sales materials, digital assets, social content, email templates, graphics, and other marketing resources.
• Monitor assigned campaign activities and make or recommend tactical adjustments based on results, stakeholder feedback, or changing business needs.
• Coordinate deliverables across internal stakeholders and external resources to keep assigned campaigns on schedule.
• Coordinate assigned trade shows, customer events, dinners, community activities, and other company events from planning through follow-up.
• Develop and maintain event plans, timelines, communications, logistics, checklists, budgets, and deliverables.
• Determine routine logistical and execution requirements based on established event objectives and approved budget parameters.
• Coordinate vendors, venues, booth materials, collateral, signage, merchandise, promotional items, travel-related details, and other event resources.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred, or an equivalent combination of education and relevant experience.
• Two years of marketing, communications, events, digital marketing, social media, or related experience.
• Demonstrated ability to independently execute projects and manage multiple priorities and deadlines.
• Experience creating content and basic marketing assets for digital and other marketing channels.
• Experience coordinating events, vendors, promotional products, merchandise, or similar programs a plus.
• Ability to analyze routine marketing results, exercise judgment within established guidelines, and make practical recommendations.
• Strong attention to detail and follow-through.
• Ability to work collaboratively while independently owning assigned projects and programs.
• Comfortable working in a fast-moving environment where priorities may shift based on business needs.
• What We Offer

Preferred

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred, or an equivalent combination of education and relevant experience.
• Proficiency with Microsoft 365; working knowledge of Canva and/or Adobe Creative Suite and analytics platforms preferred.

Benefits

• Health insurance and prescription drug coverage
• Dental and Vision insurance
• Company-paid basic life and AD&D insurance and voluntary life options
• Company paid short and long-term disability and buy-up options
• Critical illness, accident and hospital indemnity insurance
• Flexible spending accounts
• Identity Theft & Fraud Protection
• Legal Insurance
• Pet insurance
• Traditional and Roth 401(k) retirement plan with company match