Marketing Specialist

Responsibilities

• Community Engagement
• Manage strategic partnerships with local business chambers, community organizations, college and/or professional sports teams within TN, KY, and GA.
• Plan and execute community events and activations with partners, aiming for at least 2 external events per month.
• Serve as an internal champion of community marketing, maintaining a visible presence and hosting at least 1 employee event per quarter.
• Effectively communicate with internal teams and media outlets regarding community engagement activities.
• Report on community and media exposure resulting from events and partnerships.
• Lead social listening initiatives across the brand(s).
• Marketing Support
• Activate marketing tactics, covering traditional and digital channels, to achieve regional objectives and enhance brand visibility.
• Execute integrated marketing campaigns, incorporating traditional and digital elements, to generate leads and drive sales.

Requirements

• 2-3+ years of PR or marketing experience with increasing responsibility and a proven track record of success.
• Bachelor’s degree in Marketing, Business, or a related field.
• Knowledge of traditional and digital marketing
• Understanding of marketing principles, including digital channels like paid search, SEO, and LSA
• Highly effective project management, prioritization, multi-tasking, and time management skills.
• High attention to detail and quality standards.
• Excellent written and verbal communication skills.
• Strong strategic capabilities as well as hands-on tactical ability.
• Strong cross-functional management skills with demonstrated ability to effectively utilize internal resources to meet project deadlines and objectives.
• Extensive marketing experience in transactional industry or skilled trades is a plus.