Marketing Campaign Manager

USA (On-site)

$75K/yr – $85K/yrMid Level3+ years expFull time

Posted 1 hr ago

Job Summary

Own end-to-end integrated marketing campaigns and demand-generation programs, coordinating with Sales and global teams to drive leads, ensure global-ready materials, and measure impact across multiple markets.

  • Lead planning and execution of campaigns and product launches
  • Collaborate with cross-functional teams to optimize demand generation and alignment with business goals

Job Description

Responsibilities

  • - Plan and execute integrated marketing campaigns, product launches, and other marketing initiatives.
  • - Manage multiple projects, timelines, resources, and deliverables to ensure successful execution.
  • - Ensure campaign materials meet quality standards and are prepared for global use and translation.
  • - Develop demand generation, growth, and re-engagement campaigns that support business objectives.
  • - Recommend and execute digital marketing tactics based on campaign goals and target audiences.
  • - Partner with Sales and Marketing to drive lead generation and new business opportunities.
  • - Develop a strong understanding of North American market opportunities and priority initiatives.
  • - Analyze campaign performance and apply insights to improve future marketing activities.
  • - Use Salesforce and other tools to support campaign execution and tracking.
  • - Partner with local and international teams to execute campaigns and support centralized global marketing processes.

Requirements

  • - Bachelor’s Degree in digital media, communications, marketing, business, or related field, or equal subsequent experience
  • - Ideal candidate must reside in the United States
  • - Minimum 3-5 years of experience in digital marketing, marketing or project management
  • - Highly organized, process driven individual, who works well with others in a fast-paced global marketing organization
  • - Creative problem solver
  • - Experience in a B2B setting, utilizing Content Marketing strategies
  • - Experience using project management tools (i.e. Wrike, Monday, Workfront, Smartsheet)
  • - Project management certification is a plus
  • - Experience with marketing analytics tools (Power BI, Google Analytics, etc.)
  • - Knowledge of marketing automation systems (i.e. Eloqua, Pardot, Marketo, or HubSpot), social media marketing, SEO, digital asset management platforms (i.e. Brandfolder), and website content management systems (CMS) are a plus

Benefits

  • - Generous PTO & Holidays
  • - Comprehensive Medical, Dental, and Vision
  • - HSA & FSA Account Options, with employer HSA contribution
  • - 401k with Employer Match & Profit Sharing
  • - Tuition Reimbursement
  • - Wellness Reimbursement Program
  • - Professional Development Opportunities
  • - Pet Insurance
  • - Subsidized Cafeteria in NY based office
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Laerdal Medical

3.7 Glassdoor

Laerdal Medical is a world leader in healthcare education and resuscitation training. By using immersive technologies and data-centric insights we can help to increase survival and improve healthcare quality. We empower lifesavers, and healthcare workers, to help them save more lives.

Founded in 1940
Rogaland, NOR
1.7K employees (150 in marketing)
78% recommend to a friend
91% CEO approval

Salaries

Posted range

$75K/yr – $85K/yr

Taken straight from the job posting.

See all Laerdal Medical salaries

Marketing Team

Marketing Team Size
90 (5% of company)
Median Tenure
9.3 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
211.9K
Monthly Google Ads Budget
$3.9K
Traffic Source Mix
Search
34.4%
Direct
22.2%
Referral
3.4%
Social
1.9%
Paid
0.5%

Headcount Trend

Current headcount: ~1.7K

News about Laerdal Medical

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Marketing Campaign Manager

Laerdal Medical · USA · On-site