Digital Content Creator
AV-Solution Partner
USA (Remote)
$45/hr - $55/hrIn-houseFull-timeMid level
7 hrs ago
Marketing Specialist – Content and Insights
Michigan, USA (Hybrid)
$26/hr – $32/hrMid Level2+ years expFull time
Posted 3 days ago
Job Summary
Own the end-to-end marketing performance analytics and content operations, delivering dashboards, insights, and storytelling across channels to inform campaigns and guest experience.
- Lead marketing analytics, reporting, and KPI tracking across channels.
- Manage content calendar, asset library, and cross-department content needs.
- Collaborate with channel owners and agency partners to ensure accurate, actionable insights.
Job Description
Responsibilities
- Analytics & Marketing Performance: Build a consistent picture of Marketing performance.
- Develop and maintain recurring Marketing dashboards and reports.
- Aggregate data across website, CRM/email, social, paid media, PR, campaigns, products, guest feedback, and other available channels.
- Develop weekly, monthly, seasonal, campaign, and annual performance reporting.
- Track performance against Marketing KPIs, annual plans, and company objectives.
- Establish useful benchmarks and year-over-year comparisons.
- Identify significant trends, anomalies, opportunities, and areas requiring deeper analysis.
- Partner with channel owners and agency partners to ensure reporting is accurate and consistent.
- Support campaign and product postmortems with quantitative and qualitative findings.
- Connect Marketing performance with guest engagement, conversion, visitation, and revenue where data allows.
Requirements
- Bachelor's degree in Marketing, Business, Analytics, Communications, Consumer Research, or related field preferred.
- 2+ years of experience in marketing, analytics, research, content operations, hospitality, tourism, or related field.
- Strong analytical skills and comfort working with multiple data sources.
- Strong Excel skills and experience with marketing analytics/reporting platforms preferred.
- Experience with website, CRM/email, social, paid-media, or customer-experience analytics preferred.
- Ability to translate complex data into clear insights and recommendations.
- Strong organizational and project-management skills.
- Experience with customer research, surveys, segmentation, or audience development preferred.
- Strong written and verbal communication skills.
- Excellent attention to detail and commitment to data accuracy.
Benefits
- Free Alterra season pass (unlimited, direct to lift at all Alterra resorts)
- + Free Alterra season pass for spouse and dependents 25 & under
- 50% off window ticket price at IKON partner resorts
- Free access to Alterra Mountain destinations during time off
- Free ski-referral letters for employees to use at other mountain resorts during time off
- Free friends & family day-ski vouchers (Periodic allotment)
- Discounts on Ski & Snowboard Lessons
- Discounts on Ski & Snowboard Rentals
- Discounts on Gear Tune-Ups
- Discounts on Food & Beverage
Alterra
Alterra is Solving Plastic Pollution® through Infinitely Renewed PlasticsTM on a global scale with the deployment of its continuous advanced recycling technology. At its Akron, Ohio plant, the company creates economic value from landfill bound plastic, enabling the circular economy and creating a cleaner world by converting discarded plastics into petrochemical materials that can be further refined into new plastic production.The Akron, OH facility utilizes a patented thermochemical liquefaction technology to process 60 tons of waste plastic daily, diverting millions of pounds of plastic from landfills. Alterra's team of engineers, experts, and partners are driven by one purpose: creating a cleaner planet for future generations. Alterra licenses its technology to entities looking to recycle more challenging plastics or seeking more sustainable products. It is partnering with companies in the solid waste industry, government entities, and petrochemical companies.In January 2021, the world’s fourth-most sustainable company, Neste, acquired a minority interest in the company. Neste will collaborate with Alterra to further develop and commercialize Alterra’s technology in Europe and across the world.By globalizing its thermochemical liquefaction process, Alterra is re-imagining a future where society is free from landfilling and incinerating plastic waste.
Salaries
Posted range
$26/hr – $32/hr
Taken straight from the job posting.
The middle of this range ($60K) is 20% below the median base salary for Content Marketing Specialist roles in the United States ($75K).
Content Marketing Specialist median pay in the United States
Most pay falls between $65K and $80K. Based on 101 salaries.
Marketing Team
Marketing Team Size
2 (1% of company)
Marketing Roles Posted (Last 30 Days)
3
People
Funding
Last Raise
Series Unknown, 1 years ago
Traffic Signals
Monthly Visitors
584
Traffic Source Mix
Search
43.1%
Direct
35%
Referral
13.3%
Social
5.9%
Paid
1.8%
Headcount Trend
Current headcount: ~139
Links
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