Marketing Specialist — Content, Digital Advertising & Analytics

Responsibilities

• Marketing Writing & Content: Writes and edits copy for marketing materials, including promotional emails, brochures, sales sheets, website content, video scripts, webinar invitations, social captions, and paid advertisements. Translates technical product information into clear, accurate messaging tailored to the audience. Develops messaging for promotions, product launches, customer education, and sales-support campaigns. Coordinates with design, social media, product, and regulatory teams to keep content consistent and move materials through review. Maintains the marketing content calendar and tracks campaign deliverables and deadlines.
• Digital Advertising: Manages day-to-day Google Ads and Meta advertising under marketing leadership's oversight. Develops and updates campaign copy, audience targeting, and advertising assets in coordination with the team. Monitors spending, campaign performance, and conversion results. Tests and refines campaigns and recommends changes to improve results within approved budgets. Coordinates advertising schedules with promotions, webinars, product priorities, and other marketing activities.
• Analytics & Reporting: Tracks campaign performance using Shopify, advertising platforms, email marketing tools, and other available data sources. Analyzes sales, conversions, email engagement, advertising efficiency, and customer purchasing trends. Prepares recurring reports and review presentations that explain results, identify opportunities, and recommend next steps. Checks data accuracy and clearly distinguishes sales channels, reporting periods, and attribution limitations. Supports campaign tracking, customer segmentation, and lead tagging.
• Campaign Coordination: Coordinates campaign execution across email, paid advertising, website content, and supporting materials. Maintains project status and deadlines in the team's project management system. Works with sales to align campaign messaging and materials with customer needs. Documents workflows, campaign settings, and reporting processes to maintain continuity.

Requirements

• At least two years of relevant experience in digital marketing, marketing communications, or a similar role.
• Strong writing, editing, and proofreading skills, with samples demonstrating clear promotional and informational content.
• Hands-on experience managing Google Ads and Meta advertising, including performance monitoring and budget tracking.
• Experience creating and coordinating email marketing campaigns.
• Ability to analyze marketing data and turn findings into clear reports and practical recommendations.
• Proficiency with Excel or Google Sheets and presentation tools.
• Strong organization, attention to detail, and ability to manage overlapping deadlines.
• Ability to take ownership, follow through independently, and communicate when requirements or priorities need clarification.

Preferred

• B2B, dental, healthcare, or technical-product marketing.
• Shopify, Mailchimp, Zoho, ClickUp, or comparable platforms.
• Customer segmentation, e-commerce reporting, and conversion tracking.
• Writing for product launches, webinars, and customer education.