Responsibilities

• design graphics across our marketing channels — from YouTube thumbnails and social posts to slide decks and beyond; write B2B copy that speaks to DTC ecommerce brands; execute the social content calendar across LinkedIn, YouTube, and X, adapting each piece to fit the platform; and stay ahead of market and design trends
• You use AI tools to work efficiently across all of it
• Your job is to take a brief and turn it into on-brand, finished work, quickly

Requirements

• AI-ASSISTED MARKETING WORKFLOWS - Uses AI tools (e.g. ChatGPT, Claude, Midjourney/Firefly) daily to speed up ideation, drafting, and production
• Knows when AI output needs human review, and can identify and correct off-brand or inaccurate output before it goes out
• GRAPHIC DESIGN - Designs YouTube thumbnails, data-driven graphics, and social posts (LinkedIn, X) that are on-brand and built to earn clicks
• Comfortable in at least one design tool (Canva, Figma, or Adobe Suite) and can adapt one asset across formats
• Maintains visual consistency with brand guidelines across every format
• B2B COPYWRITING FOR DTC ECOMMERCE - Writes copy that speaks to DTC ecommerce brand stakeholders, from CMOs to marketing managers
• Adjusts tone and message for decision-makers versus end users within the same account
• Builds copy appropriate to funnel stage, from top-of-funnel education to bottom-of-funnel conversion
• SOCIAL MEDIA EXECUTION - Executes the social content calendar across LinkedIn, YouTube, and X, matching format and tone to each platform
• TREND FLUENCY - Follows marketing, design, and social trends and can separate real signal from noise

Preferred

• Bonus: adds simple motion or animation to social and video content to stand out in-feed

Benefits

• 401K | program with a 3% company match (post 90 days employment) to bring out the investor inside you
• TIME OFF | When you’re at CTC, you’re firing on all cylinders. To make that possible, we offer a Flexible Time Off policy where you will coordinate with supervisor to take time away from the office for rest, travel, and variety of others things that are important to you!
• MEDICAL | Full health, dental, and vision benefits that fit your lifestyle and goals
• WELLNESS | A wellness reimbursement program that inspires 360 degrees of health: mentally, physically, and spiritually