Responsibilities

• Support company branding efforts and develop product positioning aligned with customer demand
• Conduct voice-of-customer research to understand customer needs, competitive positioning, and unmet opportunities
• Perform industry and market research to identify trends, competitors, and customer preferences
• Partner with the sales team to identify target customers and develop effective sales communications
• Plan, coordinate, and manage trade shows and events, including logistics, materials, and follow-up activities
• Create and curate content for social media platforms while monitoring engagement and analytics
• Support public relations efforts, including media kits, pitches, outreach, and coverage tracking
• Collaborate on additional marketing initiatives such as email campaigns, content creation, website updates, giveaways, company apparel, and marketing materials inventory

Requirements

• Bachelor’s degree in Business Administration, Marketing, Strategy, or a related field
• 3+ years of marketing experience within industrial or consumer products environments
• Proficiency in Microsoft Office Suite and marketing tools used for content creation and advertising
• Strong written and verbal communication skills with the ability to collaborate effectively across all levels of the organization
• Highly detail-oriented with strong organizational and time management skills
• Self-starter who can manage priorities proactively and handle multiple projects in a deadline-driven environment
• Creative thinker with the ability to contribute innovative ideas and solutions
• Proven ability to manage multiple stakeholders and coordinate with external vendors to meet deadlines

Preferred

Benefits

• Comprehensive benefits package (medical, dental, vision, and prescription coverage)
• 401(k) with company matching
• Leadership development and career growth opportunities
• The ability to make a direct impact on safety, customer satisfaction, and operational performance
• A collaborative, results-driven work environment