Marketing Specialist

Responsibilities

• Content Creation & Design: Develop engaging, brand-consistent static graphics, carousels, and email templates using Canva and Adobe Photoshop. Write compelling captions and copy for social media (Facebook, Instagram, LinkedIn, X) and email campaigns, adapting the tone specifically for our B2B financial audience.
• Project Management & Operational Integrity: Strictly follow process for agile project management, naming conventions, and Standard Operating Procedures (SOPs).
• AI Integration & Innovation: Utilize modern generative AI tools (Gemini, ChatGPT, etc.) to brainstorm concepts, generate conceptual graphics, and optimize written content and workflows.
• Writing: Write engaging captions and copy for social media posts and email campaigns, adapting the tone to our brand and audience.
• Digital Asset Management (DAM): Act as the "Librarian" of our marketing files. Manage a rigorous folder hierarchy so that a file created two years ago can be found in two seconds.
• Collaborative Problem Solving: Work closely with the marketing team to tackle roadblocks, optimize campaigns, and develop creative solutions to reach our target audience.

Requirements

• Design & Writing Proficiency: Proven experience creating social media and email graphics (portfolio is a plus). Strong writing skills with the ability to adapt tone for a professional B2B financial services audience.
• Writing Skills: Strong writing skills with the ability to adapt your tone for different platforms and audiences (specifically B2B or financial services is a plus).
• Financial Comprehension: Must have the aptitude and willingness to read, learn, and understand complex financial concepts and debt instruments.
• AI experience: Hands-on experience prompting and utilizing generative AI tools for both image creation, text generation, and other efficiencies.
• Exceptional Attention to Detail: You read instructions thoroughly, double-check your work and feel physical pain when a file is saved as final_v2_NEW_FINAL.doc.
• Team Player & Autonomous Worker: You know when to figure things out on your own and when to ask the team for help. You manage your time well and can take a project from concept to completion independently.
• High Energy & Local: This is a 100% in-office role in Fort Lauderdale for someone who values fast-paced, in-person collaboration.
• Education: A Degree in Marketing, Business, or Communications is a plus, but a proven track record of figuring things out and being tech-savvy is more important.