Marketing Specialist

Wausau, WI (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own cross-channel brand and community marketing for a local credit union, owning campaigns from idea to impact and tying creative to member outcomes.

  • Campaign Ownership: Develop, execute, and optimize integrated campaigns across print, digital, email, website, and social.
  • Presence & Engagement: Manage the website and social channels, ensuring evergreen, on-brand content and timely updates.
  • Events & Partnerships: Plan and promote community events and sponsorships from planning through post-event follow-up.

Job Description

Responsibilities

  • Develop and execute integrated marketing campaigns across print, digital, email, website, and social media platforms.
  • Design engaging marketing materials, including advertisements, brochures, flyers, social media graphics, signage, and other promotional materials using the Adobe Creative Suite.
  • Manage and maintain the credit union’s website and social media channels, ensuring content is current, engaging, and aligned with brand standards.
  • Coordinate community events, sponsorships, and marketing initiatives from planning through execution, including vendor communication, logistics, setup, promotion, and follow up.
  • Collaborate closely with the CEO, internal departments and external marketing partners to develop and execute creative marketing initiatives and ensure consistent brand messaging.
  • Track and analyze key marketing metrics to measure campaign effectiveness and recommend improvements.

Requirements

  • Associate or bachelor’s degree in marketing, graphic design, communications or related field, or equivalent professional marketing experience with a minimum of two years of experience.
  • Proficiency in Adobe Creative Suite, including Adobe InDesign, Photoshop, and Illustrator with demonstrated graphic design experience.
  • Proficiency in using social media management tools and digital marketing platforms.
  • Proven experience developing and managing marketing campaigns across digital platforms, with a strong understanding of current marketing trends and best practices.
  • Excellent communication and writing skills, with a creative mindset and keen attention to detail.
  • Strong organizational and multitasking skills to handle various projects simultaneously.

Preferred

  • Experience in planning, organizing, and executing marketing events is preferred.
  • Strong understanding of current marketing trends and best practices.

Benefits

  • Paid Time Off (PTO)
  • Health, Dental and Vision Insurance
  • Life, Short-Term Disability (STD) and Long-Term Disability (LTD)
  • Flexible Spending (FSA)
  • 401(k) plan with a company match.
Cloverbelt Credit Union logo

Cloverbelt Credit Union

Cloverbelt Credit Union was originally organized by local farmers who found it difficult to obtain financial support elsewhere. Needing an outlet through which they could borrow money as well as a savings headquarters, the credit union was born. CCU’s Articles of Incorporation were signed on October 23, 1935 and we officially opened for business on January 2, 1936. By the end of the year, assets totaled just $454.00 and the credit union had only 38 members.Things have changed dramatically in the years since CCU first opened for business. Up until 1939, CCU served primarily farmers. But in that year, membership grew with the Cloverbelt Cooperative’s entrance into the fuel oil business, which meant it’s city customers could join too.Today, membership is open to anyone who lives or works in Marathon, Lincoln, Wood, Portage, Clark, Langlade, Shawano and Taylor counties and membership has grown to over 17,000 people.With a remarkable history behind us, exciting opportunities ahead of us and the continued support and trust of our many valued members, CCU can look to the future with strength and confidence!

Founded in 1935
Wausau, Wisconsin, USA
39 employees (1 in marketing)

Traffic Signals

Monthly Visitors
10.8K
Traffic Source Mix
Search
24%
Direct
57.3%
Referral
4.6%
Social
12.5%
Paid
1.4%

Headcount Trend

Current headcount: ~39

Marketing Team

Marketing Team Size
1 (3% of company)
Marketing Roles Posted (Last 30 Days)
1