Marketing Specialist

Responsibilities

• Demand generation: Work with the digital media and partner marketing teams to bring campaigns and related activities to life.
• Events coordination and planning: Support event planning and logistics. Manage timelines, registrations, vendors, booth materials, and shipping, and make sure teams have what they need on site.
• Product marketing: Coordinate launch checklists and asset updates. Turn product capabilities into clear copy for web pages, one-pagers, and sales materials.
• Customer lifecycle: Support the customer journey from onboarding and adoption through expansion and retention.
• Brand, PR, and communications: Coordinate reviews with internal teams and agency partners and act as an internal brand ambassador and guide.
• Marketing operations: Help keep campaign data, lists, and workflows clean in the CRM and marketing automation tools. Support reporting and tracking across tactics and teams.
• Project coordination: Keep calendars, deadlines, and approvals current. Follow up on open items, flag blockers early, and keep final assets easy to find.

Requirements

• Some hands-on experience creating content or coordinating campaigns or projects. Internships, campus roles, freelance work, and volunteer projects count.
• Clear writing and editing skills, with an eye for detail: audience, links, deadlines.
• Proactive follow-through. You ask questions, confirm next steps, and raise issues early when priorities shift.
• Curiosity about how marketing works, what campaign results mean, and how to build a marketing function that scales.
• A plus: familiarity with email marketing, CRM, website management, creative design, or analytics tools, and interest in B2B technology, higher education, or the public sector.

Preferred

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Professional experience in a marketing, event planning or administrative role.