Marketing Specialist

Illinois, USA (Hybrid)

$60K/yr – $75K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive Clarke’s marketing operations by executing email journeys and coordinating cross-channel content to protect brand standards.

  • Own email campaigns and automated journeys in Salesforce Marketing Cloud.
  • Must-have: Proficiency with Salesforce Marketing Cloud and basic data hygiene.
  • Standout: Creative content production using Adobe Creative Suite and Canva.

Job Description

Responsibilities

  • Builds, executes, and optimizes email campaigns and automated customer journeys in Salesforce Marketing Cloud
  • Develops on-brand content - copy, graphics, and short-form video - using Adobe Creative Suite and Canva
  • Creates and schedules content across global social media platforms using scheduling tools like Sprout Social
  • Maintains brand consistency and compliance across internal and external communications
  • Manages and maintains our digital asset management system (AMS) with organized brand assets
  • Supports maintenance and updates of Clarke's WordPress-based website content
  • Tracks and reports on campaign and content performance, providing insights and recommendations
  • Contributes to internal communications drafts, newsletters, and announcements
  • Coordinates with internal teams and external vendors for marketing materials and events
  • Assists with tradeshow and event preparation, including printed collateral, digital assets, and on-site support

Requirements

  • Bachelor's Degree preferred
  • 2-4 years of experience in marketing, communications, or a related field
  • Hands-on experience with Salesforce Marketing Cloud or a comparable marketing automation platform with basic data hygiene practices
  • Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) and Canva
  • Experience managing social media accounts and using scheduling platforms
  • Strong writing skills with an eye for brand voice and detail
  • Comfort working with AI tools like Microsoft Copilot or Claude to improve efficiency
  • Basic understanding of analytics - email performance, social insights, Google Analytics
  • Familiarity with project management tools such as Asana or similar platforms for task tracking and workflow management
  • A collaborative, team-first attitude and the ability to juggle multiple projects without dropping the ball
  • Experience in regulated industries or dealing with complex information

Preferred

  • Experience in B2B marketing, public health, environmental science, or similar industry dealing with regulated, complex information

Benefits

  • medical, dental, vision, life, disability
  • 401k (Roth and traditional) with a generous match
  • tuition reimbursement and career development and training opportunities
  • LinkedIn Learning subscriptions
  • paid parental leave program
  • electric vehicle incentives
  • paid volunteer time
  • generous PTO
  • paid holidays
  • paid winter break between Christmas and New Years
Clarke logo

Clarke

Determined to engage at the earliest stage of a project, we act as a central hub for clients offering a complete end-to-end facade service from pre-construction to project handover. Specialists in External Envelope, Unitised Façade, Glazing, Cladding and Lightweight Steel Framing, we bring conscience and innovation to the face of construction by designing and building safe, eco-sustainable and elegant buildings where people live, work and learn.With a portfolio of projects spanning the whole of the UK, and over 25 years in the business, we guarantee innovation, safety and take sole responsibility in delivering remarkable buildings.

Founded in 1996
Ballymena, Northern Ireland, GBR
143 employees