Marketing Specialist

Franklin, WI (Hybrid)

Salary Not AvailableEntry Level1+ years expFull time

Posted 2 days ago

Job Summary

Own and drive the marketing and lifecycle of Kaytee Small Animal and Pet Bird products, leading launches, packaging briefs, data-driven pricing, cross-functional collaboration, and post-launch optimization; grow toward Brand or Product Management.

  • Lead product marketing across multiple businesses and coordinate launches
  • Collaborate with Sales, R&D, Operations, Finance, and agencies to move projects forward

Job Description

Responsibilities

  • Help manage a portfolio of products across our Kaytee Small Animal and Pet Bird businesses
  • Support new product launches from concept through market release
  • Create clear, actionable creative briefs for packaging, digital, and marketing materials
  • Maintain and update product information across digital and print platforms
  • Use data and market trends to support pricing, merchandising, and assortment decisions
  • Partner with cross-functional teams (Sales, R&D, Operations, Finance, and external agencies) to keep projects moving and aligned
  • Develop sales tools and materials that help bring products to life for customers
  • Support day-to-day marketing operations and ensure projects stay on track
  • Ensure packaging meets brand, legal, and regulatory requirements
  • Manage multiple concurrent projects across marketing, product, and operations teams

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field
  • 1-2 years of experience in marketing, product management, or a related field (CPG experience is a plus)
  • Familiarity with syndicated data (Nielsen, IRI) is a bonus, not required
  • Strong organizational and project management skills with the ability to handle multiple projects at once
  • Clear communication skills (written and verbal)
  • Comfort working in tools like Microsoft Excel, PowerPoint, and Word
  • A proactive mindset—you ask questions, solve problems, and take initiative
  • Interest in or passion for the pet industry (experience with small animals or pet birds is a plus)

Preferred

  • Familiarity with syndicated data (Nielsen, IRI) is a bonus, not required
  • Interest in or passion for the pet industry (experience with small animals or pet birds is a plus)
  • A proactive mindset—you ask questions, solve problems, and take initiative

Benefits

  • Comprehensive Medical, Dental, and Vision Insurance
  • Free Life and Disability Insurance
  • Health and Dependent Care Flexible Spending Accounts
  • 401k with 3% company match and annual employer discretionary contribution
  • Paid vacation, holidays and sick time
  • Employee Assistance Program
  • Access to thousands of free online courses
  • Discounts on cell phones, movie tickets, gym memberships, and more!
  • Education Assistance (both college degrees and professional certifications)
  • Referral Program with cash bonus
Central Garden & Pet logo

Central Garden & Pet

3.7 Glassdoor

Central Garden & Pet understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years. Our innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier, and communities grow stronger.Central is home to a leading portfolio of more than 65 high-quality brands, including Amdro®, Aqueon®, Cadet®, C&S®, Farnam®, Ferry-Morse®, Four Paws®, Kaytee®, Nylabone®, and Pennington®, strong manufacturing and distribution capabilities, and a passionate, entrepreneurial growth culture. With fiscal 2024 net sales of $3.2 billion, Central is on a mission to lead the future of the pet and garden industries.Central Garden & Pet is brought to life every day by over 6,000 passionate people who are primarily located across North America. Our employees are talented, energetic, and dedicated to the growth and success of our brands. We take pride in providing a great work experience to our employees – including a safe work environment, friendly atmosphere, and a comprehensive compensation & benefits package. For additional information about careers at Central, please visit www.central.com/careers/career-with-central.

Founded in 1980
Walnut Creek, California, USA
1.9K employees (238 in marketing)
64% recommend to a friend

Traffic Signals

Monthly Visitors
47.6K
Traffic Source Mix
Search
33.9%
Direct
56.4%
Referral
7%
Social
1.7%
Paid
0.7%

Headcount Trend

Current headcount: ~1.9K

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Marketing Specialist

Central Garden & Pet · Franklin, WI · Hybrid