Responsibilities

• Coordinates marketing and promotion of the bank’s products and services with the goal of increasing market share, name recognition and profitability.
• Develops and proof reads marketing literature, advertising or any marketing materials to be used by BTC Bank to enhance the company’s presence in the market.
• Assists in coordination and development of department activities in advertising, promotion, sales, research, community involvement and new product introduction to support BTC Bank’s brand.
• Assists with coordination and representation of programs and events throughout the year for BTC Bank (Customer Appreciation Days, Tailgates, BTC AYBC Fundraisers, sponsorships, parades, etc.).
• Undertake daily administrative tasks to ensure the functionality and coordination of the marketing and Community Relations department’s activities.
• Communicate directly with media representatives, vendors, BTC Bank departments and branches and encourage trusting relationships.
• Assume all marketing duties in the absence of the Marketing Director.
• Will include some travel, working non-business hours, and some additional or weekend hours.
• Other duties as assigned.

Requirements

• Bachelor’s degree in Marketing or related field or three to five years of marketing experience.
• Three to five years of experience in Adobe Creative Suite.
• Excellent creative skills required for promotional concepts, product development and overall bank marketing.
• Excellent time management and organizational skills to meet deadlines.
• Excellent interpersonal skills and ability to work effectively as a member of a fast-paced marketing team.