Marketing Specialist

Responsibilities

• Paid Advertising Execution: Help manage, test, and scale multi-channel paid acquisition campaigns across platforms like Meta, Google Ads, Reddit, and emerging channels.
• Campaign Optimization: Monitor ad performance metrics, analyze conversion funnels, and optimize return on ad spend (ROAS) to drive high-intent leads and website traffic.
• Content & Copy Collaboration: Partner with our creative and production teams to conceptualize, write, and refine high-converting ad copy, video hooks, social posts, and email/SMS nurture flows.
• Data Tracking & Reporting: Utilize advanced analytics and tracking tools to evaluate campaign performance, run A/B tests, and report key performance indicators to leadership.
• Cross-Departmental Support: Coordinate closely with sales, creative, and executive teams to align marketing messaging with product launches, regional housing demand, and corporate milestones.

Requirements

• Experience: 1–3+ years of professional digital marketing experience, ideally managing performance marketing campaigns, paid social, or growth initiatives in a fast-paced environment.
• Data-Driven Mindset: Strong analytical capabilities with a proven track record of using data, testing, and performance metrics to optimize campaigns and lower acquisition costs.
• Multi-Channel Expertise: Familiarity with modern ad managers (Meta Ads, Google Ads) and marketing analytics frameworks.
• Copywriting & Communication: Excellent written and verbal communication skills with a knack for crafting compelling hooks, ad copy, and engaging digital messaging.