Marketing Specialist

Responsibilities

• Develop and execute integrated marketing campaigns across digital and traditional channels, including social media, email, print, and local initiatives.
• Support campaign launches across multiple markets and service lines (Pest, Turf, HVAC, Wildlife).
• Assist in coordinating seasonal campaigns aligned with business priorities (e.g., termite season, HVAC peak periods, turf applications).
• Capture high-quality photos and videos for use across social media, websites, ads, and YouTube.
• Create engaging, on-brand content tailored to each platform and audience.
• Ensure all content aligns with brand voice, messaging, and service line positioning.
• Assist in developing marketing assets such as flyers, email graphics, blog content, and ad creatives.
• Help with internal documents such as site maps and bulletin board postings
• Manage and maintain social media accounts, including scheduling posts, responding to comments/messages, and engaging with followers.
• Monitor brand mentions and conversations to protect and enhance company reputation.

Requirements

• 1–3+ years of experience in marketing, social media, or content creation roles preferred
• Experience in home services or multi-location businesses is a plus
• Experience with social media platforms (Facebook, Instagram, YouTube, etc.)
• Familiarity with content creation tools (e.g., Canva, Adobe Suite, CapCut, or similar)
• Basic understanding of digital marketing channels (paid ads, email, SEO)
• Experience with analytics tools (Google Analytics, platform insights, Looker Studio is a plus)
• Comfort using scheduling and project management tools

Preferred

Benefits

• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance