Lead Marketo Consultant
Unicon Systems
USA (Remote)
$62/hr - $68/hrIn-houseFull-timeSenior level8+ years exp.
4 hrs ago
Marketing Specialist-Bilingual Mandarin
Irvine, CA (On-site)
$60K/yr – $70K/yrMid LevelFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the social content engine for an education brand across multiple platforms, aligning with admissions on campaigns and events while driving engagement and inquiries through data-driven content optimization.
- Plan platform specific content across Facebook, TikTok, RED, Instagram, and short-form video to boost awareness and enrollments.
- Collaborate with admissions and school teams on promotional campaigns and events to align messaging and drive attendance.
- Analyze performance and iterate content strategy to improve engagement and lead quality.
Job Description
Responsibilities
- Plan and create digital marketing content for platforms including Facebook, TikTok, Xiaohongshu (RED), Instagram, and short-form video channels
- Develop marketing strategies and social media campaigns to increase brand awareness and student enrollment
- Create engaging content related to school programs, student life, academics, and campus activities
- Manage and maintain the school’s social media platforms and online presence
- Collaborate with the admissions and school teams on promotional campaigns and events
- Analyze social media performance and optimize content strategies accordingly
- Support school events, Open House activities, and other marketing initiatives as needed
Requirements
- Background in Digital Marketing within the education industry
- Strong content planning and content creation skills
- Experience with platforms such as Facebook, TikTok, Xiaohongshu (RED), Instagram, and short-form video content
- Previous work experience in the United States required
- Strong English communication skills, with the ability to work directly with American teams
- Creative, organized, and familiar with social media trends and audience engagement
Benefits
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
NOVEL PREP
At Novel Prep, we believe in unlocking each student's potential. Our dedicated educators are committed to helping students overcome challenges and achieve academic success. Novel Prep has expertise in international curriculum, offering a diverse range of courses. This includes support for the US high school curriculum, AP preparation, and competition for middle school and high school.Our Mission:"Empowering Students, Shaping Futures: Novel Prep's Mission is to Elevate GPAs and Guide You to Your Dream University with Confidence and Excellence."environment.Our History:Founded in 2013, Novel Prep initially focused on assisting international and local high school students in pursuing education in U.S. private high schools. Since 2017, we've embraced online courses, reaching 1000 students by 2019. As of the end of 2023, we've served over 7000 students, delivered 860,000+ instructional hours, helping manage overall GPA, bridging academic gaps, improving current grades, and planning for future academic success. Our goal is to prepare students for entry into top-tier universities.Join us to unlock your potential and achieve academic brilliance. Explore our comprehensive programs and personalized approach today!!
Traffic Signals
Monthly Visitors
5.3K
Traffic Source Mix
Search
36.1%
Direct
41.9%
Referral
6.5%
Social
14.1%
Paid
1.4%
Headcount Trend
Current headcount: ~30
Marketing Team
Marketing Team Size
5 (17% of company)
Median Career Experience
5 years
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
1
