Marketing Specialist

Responsibilities

• Social Media Management: Collaborate on planning, creating, scheduling, and managing content across company social media platforms. Monitor engagement, maintain content calendars, and identify opportunities to increase brand awareness.
• Photography & Videography: Capture and edit high-quality photos and videos of company projects, equipment, employees, events, and daily operations for use across marketing channels.
• Content Creation: Develop written and visual content for company newsletters, websites, recruiting campaigns, and other internal and external communications.
• Graphic Design: Create marketing materials, including social media graphics, digital advertisements, flyers, presentations, event materials, and other branded content.
• Paid Advertising: Assist with developing, launching, monitoring, and optimizing digital advertising campaigns, including recruitment and brand awareness initiatives.
• Event Planning & Coordination: Support the planning and executing company events, career fairs, employee engagement activities, and community initiatives, including logistics, vendor coordination, promotional materials, and on-site support.
• Merchandise & Promotional Products: Assist with the design, sourcing, ordering, and distribution of company apparel, merchandise, signage, and promotional products while maintaining brand consistency.
• Marketing Performance & Analytics: Monitor and analyze social media, advertising, and content performance to identify opportunities and recommend improvements.
• Brand Consistency: Ensure marketing materials and communications follow company brand guidelines and maintain consistent messaging and visual standards.
• Marketing Coordination: Work with the Marketing team and other departments to coordinate projects, manage production schedules, and support initiatives aligned with company objectives.

Requirements

• 1-3 years of relevant experience in marketing, content creation, or digital media required. A bachelor\'s degree in Marketing, Communications, Media Production, Graphic Design, or a related field is preferred, but not required.
• Proficiency in Adobe Creative Cloud, particularly Photoshop, Illustrator, and Premiere Pro. Experience with After Effects is a plus.
• Proficiency in Microsoft Office applications, including Word, Excel, PowerPoint, and Outlook.
• Strong photography, videography, and video editing skills, including an understanding of lighting, composition, and visual storytelling.
• Experience creating and managing content for social media platforms, including Facebook, Instagram, TikTok, LinkedIn, and other relevant channels.
• Experience in construction, heavy equipment, oil & gas, or related industries is a plus.
• Willingness to travel to company job sites and events to capture content and support marketing activities.
• Must possess a valid driver\'s license.
• Must be able to pass a pre-employment drug test and comply with company drug and alcohol policies.
• A portfolio highlighting relevant work in photography, videography, graphic design, social media, and/or written content is required.

Preferred

• A bachelor\'s degree in Marketing, Communications, Media Production, Graphic Design, or a related field is preferred, but not required.

Benefits

• Paid Time Off (PTO)
• Volunteer Time Off (VTO)
• Health, Dental, and Vision Insurance
• 401(k) Match Retirement Savings Plan
• Generous Years of Service Awards
• Referral Bonus up to $2500