Marketing Specialist, Aviation & Marine Services

New York City, NY (On-site)

$62K/yr – $82K/yrMid Level2+ years expFull time

Posted 7 days ago

Job Summary

Own and coordinate SiriusXM Aviation and Marine social media strategy and execution, including content calendars, analytics-driven optimizations, influencer coordination, event marketing, and cross-functional collaboration.

  • Lead project coordination for defined marketing initiatives and events to stay on schedule and within budget.
  • Build and maintain relationships with internal teams and external partners to ensure brand consistency.

Job Description

Responsibilities

  • Develop and manage social media content calendars for SiriusXM Aviation and Marine brands across Facebook, Instagram, and YouTube.
  • Schedule and publish content while monitoring engagement, responding to comments, refining strategies based on analytics, and determining appropriate routine adjustments within established marketing guidelines.
  • Keep up to date on current social media practices to identify new ideas and content that will increase engagement with our target audiences.
  • Assist in filming marketing videos, including setup, interviews, and capturing b-roll.
  • Collaborate on creative assets such as emails, brochures, digital and print ads, and podcasts.
  • Support website updates and coordinate with SiriusXM’s .com team and external vendors.
  • Conduct monthly analysis and reporting for organic and paid search, digital advertising, social media, and email marketing; evaluate performance across channels, identify trends, and recommend actions based on multiple data points.
  • Manage the production, updates, and ordering of printed materials and merchandise.
  • Assist with communications with Aviation & Marine influencers and brand ambassadors, including reviewing annual contracts.
  • Own project coordination for defined marketing initiatives and events, including boat shows, airshows, and tournaments, applying independent judgment to keep deliverables on schedule and within budget.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.
  • Minimum of 2 years of related experience; or an advanced degree without experience; or equivalent work experience.
  • Ability to travel to select events and partner meetings within the U.S.
  • Strong organizational and project management skills with attention to detail.
  • Ability to prioritize information and tasks by urgent vs. less time-sensitive and critical vs. non-critical.
  • Consistent follow-through to completion of tasks and activities – to ensure prioritized activities are completed on schedule and within budget.
  • Experience managing vendor and partner relationships.
  • Proven interpersonal skills – able to work effectively and develop relationships with key contacts across functions internally and at partner organizations as needed.
  • Listens well – not only in meetings, but also open to coaching for professional development.
  • Positive attitude and flexible – willing and able to perform other duties as necessary for team success.

Preferred

  • Experience with Adobe Premiere and Photoshop is a plus.
  • Aviation and/or Marine industry or weather services experience is a plus.
  • Experience with automation and/or AI is a plus.
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Sirius XM Radio

3.4 Glassdoor

SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM’s vision to life every day.

Founded in 1990
New York, New York, USA
6.3K employees (1,685 in marketing)
55% recommend to a friend
66% CEO approval

Salaries

Posted range

$62K/yr – $82K/yr

Taken straight from the job posting.

See all Sirius XM Radio salaries

Marketing Team

Marketing Team Size
954 (15% of company)
Median Tenure
14.8 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$4.2B
Last Raise
$1.3B
Post IPO Debt, 18 days ago

Funding History

  • Feb 2026
    Post IPO Debt • $1.3B
  • Aug 2025
    Post IPO Debt • $2B
  • Jul 2025
    Post IPO Equity • $459M

Traffic Signals

Monthly Visitors
16.9M
Monthly Google Ads Budget
$224.2K
Traffic Source Mix
Search
15.7%
Direct
78.8%
Referral
4.4%
Social
0.5%
Paid
0.5%

Headcount Trend

Current headcount: ~6.3K

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Marketing Specialist, Aviation & Marine Services

Sirius XM Radio · New York City, NY · On-site