Marketing Lead, Claude Frontier Academy

Responsibilities

• Own the marketing strategy and annual plan for Claude Frontier Academy and its programs, working with Academy leadership to set priorities and goals
• Build and maintain a calendar of market moments for the Academy and each program, including program launches, new cohorts, and badge milestones
• Lead launches end to end, from messaging and announcement drafts through legal and executive review, launch-day execution and post-launch amplification
• Partner with Communications on press releases and announcements, including sourcing customer and partner quotes and securing approval to use their names
• Align early with Partnerships, Communications, and Account Teams on which customers and partners are named in each announcement, who gets a heads-up before it goes live, and how to answer those who aren’t named
• Develop amplification plans with partners and customers across social posts, blogs, newsletters, and their own announcements, and turn cohort results into joint customer and partner stories
• Grow the Academy’s presence on LinkedIn and other social channels with content that showcases programs, cohorts, and graduates
• Own the Academy’s web presence and any paid promotion, working with our web team and with creative and agency partners
• Build a community program that keeps cohort members and badge holders connected and turns them into advocates for the Academy
• Work with Brand to extend the Academy’s naming and brand architecture as new programs launch, keeping it consistent with, and clearly distinct from, Anthropic’s other education and training offerings

Requirements

• Have built and run branded B2B marketing programs at a technology company, such as customer education, certification, community, or user conference programs
• Have marketed education, training, or certification programs at a technology company, such as a partner, customer, or developer academy
• Bring a creative, brand-minded approach and know how to create market moments that get noticed
• Have led major launches or announcements, coordinating press, social, and partner amplification, and keeping everyone aligned through legal review, executive edits, and date changes
• Know how to build an audience and spark conversation on LinkedIn and other social channels with B2B audiences
• Have strong executive presence and are comfortable giving updates and making recommendations to senior leaders
• Can operate at both strategic and tactical levels, comfortable owning an annual plan and rolling up your sleeves to ship
• Build trusted relationships with partners, customers, and cross-functional teams, and can drive approvals and commitments without formal authority
• Are an excellent writer who can move easily between press releases, FAQs, and social posts
• Are energized by ambiguity and by building something new as a first-in-seat marketer

Preferred

• 8+ years of B2B technology marketing experience spanning brand, communications, or program marketing
• Experience building community or advocacy programs where members promote the program themselves
• Experience marketing to technical audiences, particularly engineers and developers
• Experience running joint announcements with global system integrators, consulting firms, or enterprise customers
• Experience marketing to enterprise technology leaders, such as CIOs and CTOs
• Experience marketing AI/ML products

Benefits

• Anthropic is an AI research company that builds reliable, interpretable, and steerable AI systems. Our first product is Claude, an AI assistant for tasks at any scale.Our research interests span multiple areas including natural language, human feedback, scaling laws, reinforcement learning, code generation, and interpretability.
• We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues.