Marketing Specialist

Responsibilities

• Assist in recruiting, training, and maintaining a high-energy Andretti Street Team to support local outreach and event execution.
• Represent the brand within the community such as Chamber of Commerce, Colleges, universities, colleges, K-12 schools, hotels, local businesses, to build awareness, excitement, and trust to drive business goals.
• Develop and maintain a store-level marketing calendar aligned to business objectives (traffic, events, promotions).
• Execute localized campaigns in partnership with Marketing Director to ensure brand consistency.
• Identify and implement opportunities to drive demand creation and demand capture within the market.
• Act as a local ambassador for Andretti, ensuring a premium and consistent brand experience.
• Own store-level social media planning, content creation, and community engagement.
• Execute content aligned with brand standards and campaign priorities.
• Monitor engagement and respond to guests to foster strong relationships and brand affinity.
• Organize, schedule, and execute local promotional events, partnerships, and community activations, track performance and report these to Director of Marketing and management.

Requirements

• High School Diploma or equivalent
• A valid driver’s license
• Eligible to work in the United States
• At least 18 years of age
• Ability to quickly learn systems, processes, and procedures
• Experience with and knowledge of Marketing concepts and initiatives
• Strong written & verbal communication skills
• Strong organizational skills
• Flexible work schedule with the ability to work nights, weekends and holidays

Nice To Have

• Two years of Marketing experience in Hospitality or a Family Entertainment Center environment
• Experience supporting or managing brand reputation and health
• A degree in Marketing or related field
• An interest in and familiarity with virtual reality, arcade games and motorsports
• Proven leadership and team skills; ability to motivate and manage all levels of staff

Benefits

• Top Salaries & exciting Bonus opportunities
• Personal/Family Medical, Dental and Vision Insurance Coverage
• $1200 company paid Health Savings Account available
• Vacation accrued during the first year
• 401k retirement program with up to 8% company match
• Company provided Life and Short-Term Disability Insurance