Responsibilities

• Generate leads for new and existing products and markets.
• Consulting with internal teams to provide recommendations on market strategies that align and enable our company goals.
• Planning and executing digital and print advertising campaigns (Email, PPC, etc.) with the ultimate end goal of achieving new customer leads.
• Interpreting results from digital and print advertising campaigns and shares insights with cross-functional project teams.
• Support Sales Team with customer and market research; updates to CRM platform.
• Excellent writing and editing skills in drafting marketing collateral, website content, blog posts, and social media content.
• Managing digital and print assets, including landing pages, e-commerce sites, collateral, and other digital assets; coordinating resources when needed.
• Leading identification of digital tools required to support and streamline processes, ensuring compatibility and integrations with existing company tools.
• Staying current in digital best practices, tools, and consumer privacy laws through internal and external connections, training, and conferences.
• Work with the sales team to create both digital and paper campaigns and prepare results.

Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, or relevant field
• Minimum of 2 years’ experience in social media, marketing, communications.
• Skilled in use of Facebook Business Manager, LinkedIn, Audiences, and BusinessAnalytics
• Experience with a variety of analytics platforms (Google Analytics, Hubspot, Indeed) for campaign performance reporting and optimization.
• Fluent in Microsoft Office (Word, Excel, PowerPoint, Teams, and Outlook).
• Experience in website design and updates (Word Press)
• Experience with Salesforce CRM.
• Excellent verbal and written communication skills.
• Must be able to collaborate and operate within a large, complex organization.
• Ability to operate with discipline while managing multiple projects simultaneously.
• Self-starter who can thrive in a fast-paced, dynamic, and sometimes ambiguous environment.

Preferred

• Marketing Agency experience is a plus.
• Experience with manufacturing or engineering environment preferred but not required.
• Graphic design experience (Adobe Photoshop, Adobe Illustrator, Adobe Lightroom, Canva) and an appreciation for a great “look and feel.”