Responsibilities

• Represents leadership in a professional and positive manner; provides excellent marketing, communication and results-oriented benchmark and trending data:
• Responsible to work with the bank’s Director of Marketing to develop short-term and long-term marketing and advertising strategies that will promote all services and products for the bank;
• Responsible to work with the Director of Marketing on selection of vendors, placement of advertising, etc.
• Responsible to assist the Director of Marketing with development of an annual advertising budget. This will include determining the expected use of media, by type of media;
• Generates unique ideas and designs for content and campaigns, existing and new products;
• Creates 80% of all social media postings on a weekly basis;
• Schedules all social media postings, after review and approval by Director of Marketing
• Creates and maintains website content and data for marketing and compliance purposes;
• Creates and maintains literature, brochures and other marketing materials and ensures the availability to the general public; Assists the VP, Director of Retail Banking and Marketing with the bank’s Annual Report.
• Reviews and oversees advertising copy, descriptive materials. Keeps current with advertising compliance and assures that all copy and materials fall within acceptable compliance guidelines:

Requirements

• Bachelor’s Degree in Marketing with emphasis in digital media;
• Minimum three (3) to five (5) years’ relevant work experience in Digital Media Marketing;
• Ability to work full-time on-site (hybrid or remote options not available)
• Demonstrated proficient computer skills, preferably working with Microsoft Office products, office systems and programs, with an emphasis on PowerPoint, CANVA and/or other graphic design software; and the ability to successfully navigate and maintain current knowledge and skills working with technology
• Demonstrated above-average verbal and written communication skills
• Demonstrated ability to effectively manage one’s time to complete work according to established deadlines; and the ability to prioritize tasks to make the best use of time for high priority tasks
• Demonstrated adaptability and willingness to learn: In an ever-changing and evolving world of banking and investments in our community, this position requires an eagerness to adapt to those changes and the initiative to learn outside of daily parameters
• Demonstrated attention to detail, with the ability to detect errors and make necessary adjustments accordingly
• Demonstrated ability to maintain confidentiality and use discretion in working with private, sensitive and other highly confidential information
• Demonstrated experience to tactfully and professionally address concerns and complaints