Responsibilities

• Develop creative marketing campaigns that reach our target audience through relevant traditional and digital marketing channels.
• Identify key target market segments, personas, and stakeholders for marketing programs and ensure that all communications are clear, professional, engaging, and relevant to their audiences.
• Track and measure budgets to increase marketing effectiveness and productivity.
• Regularly assess and report on the effectiveness of marketing projects, including campaign ROI, and make recommendations for improvements as necessary.
• Assist in researching competitors by identifying and evaluating product characteristics, market share, pricing, and advertising.
• Support business strategies in gathering and analyzing qualitative and quantitative market and customer data, whether collected by the dealership or a third party.
• Work closely with the marketing and sales teams to translate data into insights and proposals for profitable growth initiatives.
• Integrate deeply with internal, front-line aftermarket and product support sales teams to understand business goals, the voice of customers, customer segmentation, and critical performance gaps and opportunities.
• Develop and manage marketing campaigns and initiatives to achieve annual business plans and multi-year growth goals.
• Create intentional and personalized customer experiences by shifting traditional go-to-market plans from product-driven to customer-centric.

Requirements

• Bachelor’s Degree from a four-year college or university in Business, Marketing, or a related area of study.
• Minimum of 3 years of progressively more senior responsibilities as it relates to marketing, sales, digital strategy, customer experience, and CRM; or equivalent combination of education and experience.
• Experience with a retail-centric organization, preference for dealer or franchise-based brands.
• Demonstrated ability to execute innovative and results-focused marketing programs and campaigns consistent with marketing best practices that result in sustainable growth.
• Exceptional written, oral and presentation skills with advanced PowerPoint presentation skills.
• Ability to work closely with cross-functional teams, including Marketing, IT, BT, Legal, Sales, and HR.
• Analytical skills to report KPIs and identify trends and challenges, using data to drive actionable customer-focused insights.
• A high level of attention to detail and good organizational skills.
• Able to interpret business needs into marketing and sales opportunities.
• Must be passionate about customer experience and demonstrate a willingness to stay up-to-date with an ever-changing list of marketing best practices, new technologies, and new ideas.

Preferred

• Experience with a retail-centric organization, preference for dealer or franchise-based brands.
• Experience with CRM tools.
• Prior experience with marketing automation platforms (Marketing Cloud, Pardot, Data Cloud) a plus but not required.