Responsibilities

• Own day-to-day content creation and monitoring across social (including Meta and Reddit), owned & partner web properties, and video for your assigned brands (5+ at a time)
• Take accountability for sentiment, visibility, and content accuracy metrics across your brand set — not just task completion
• Execute against the ORM/AEO strategy and processes set by leadership, proactively flagging gaps or issues
• Monitor brand representation across AI answer engines (ChatGPT, Perplexity, Gemini, Claude) and flag notable shifts
• Coordinate with contractors and virtual assistants on content execution, and take accountability for the quality of their output
• Build and maintain reporting dashboards tracking sentiment, visibility, and content performance
• Deliver regular sentiment, visibility, and performance reports to stakeholders and brand marketing teams
• Partner with marketing teams across brands on content needs and messaging alignment
• Support editorial review of externally branded content to ensure it reads as authentic and credible in community-driven channels, following standards set by leadership

Requirements

• 3-6 years of marketing, content, or social media experience
• Demonstrated ability to manage multiple projects simultaneously, each with their own deliverables and KPIs
• A track record of owning outcomes, not just tasks — you follow through and hit your metrics
• A data-driven approach to decision-making
• A continuous-improvement mindset toward process and results
• Strong organizational skills, with comfort working within established processes and improving them
• Strong writing and editorial judgment
• Familiarity with SEO/AEO concepts

Preferred

• Experience with reporting/dashboard tools (BigQuery or similar)
• Real estate industry experience

Benefits

• We believe people do their best work when they’re trusted, supported, and surrounded by others who are equally driven. Our competitive benefits include PTO as needed, comprehensive insurance coverage, a 401(k) match, stock option grants, and a stock purchase plan. Every team member is an owner, building the “PLACE” they are proud to call “my company.”