Responsibilities

• Lead all marketing initiatives for clients.
• Collaborate with internal teams and agency partners to build, execute, manage, and optimize all digital and marketing automation solutions/programs/campaigns.
• Guide the recommendations behind marketing automation, as well as directly demonstrate the value and process of marketing automation campaigns to clients.
• Partner with internal team to present goal-focused marketing recommendations that align with the client’s budget each fiscal year.
• Work directly with clients to evaluate, recommend, and make projections for list purchases.
• Perform deep-dive into client data to provide match-back analyses on the effectiveness of marketing and advertising tactics, and extract actionable insights/action that help drive business results.
• Make recommendations and oversee campaign and email marketing list management.
• Organize and report on analytics and marketing performance metrics for executive level presentations.
• Manage client content processes, keyword research, and content strategy.
• Develop the Customer Journey to include retargeting, nurture and lead scoring.

Requirements

• Bachelor’s degree in marketing or related field
• 5+ years of experience in digital marketing (Agency or Senior Living experience is preferred)
• Strong understanding of CRM platforms, Marketing Automation, SEO, and Social Media
• Experience with pulling data and insights out of data management platforms
• Adaptable to ever-changing marketplace trends and able to bring innovative marketing insights to the team
• Expert in Microsoft Excel with strong analytical skills
• Ability to independently manage multiple clients and projects simultaneously
• Excellent time management and organizational skills, with the ability to prioritize tasks and meet deadlines in a dynamic and fast-paced environment
• Creative problem-solver who takes initiative and makes sound, timely decisions
• Strong presentation and communication skills, both verbal and written

Preferred

• Experience with marketing automation platforms
• Familiarity with data-driven marketing and analytics

Benefits

• Medical, dental and vision insurance
• Employee assistance program (EAP)
• PTO and sick leave, in addition to 9 paid Agency holidays
• 401(k) retirement plan, pre-tax and Roth, with company contributions
• Profit sharing plan
• Short-term and long-term disability insurance
• Life insurance