Marketing Social Media Strategist

North Kingstown, RI (On-site)

$65K/yr – $75K/yrMid Level4+ years expFull time

Posted 9 days ago

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Job Summary

Own and execute OSJL's social media program across channels, from strategy and content calendars to campaigns, influencer activity, and performance analysis, while collaborating with Digital Marketing, Creative, and Copy teams to align with brand priorities.

Lead content planning and campaigns that drive brand messaging and product focus
Coordinate community engagement, influencer programs, and performance insights
Partner with creative and marketing teams to scale impactful content

Job Description

Responsibilities

Refine and execute OSJL’s organic social media strategy.
Drive the development of content that reinforces key brand values, differentiators, and product and messaging priorities. Ensure that content is published accurately and timely across all platforms, and that budgets for boosted content campaigns are adhered to.
Own the creation and management of monthly content calendars that drive promotional and merchandising opportunities as well as participation in audience-relevant moments and trends.
Monitor competitors and industry trends, reporting on best practices and opportunities to inform content and channel direction.
Collaborate with the Company’s Digital Marketing and Creative teams on repeatable, scalable, and impactful content ideas that align with business priorities.
Develop briefs for campaigns, larger social moments, and promotional launches.
Collaborate with the Copy team to write clear, engaging social copy that reflects OSJL’s tone and personality.
Partner with the Company’s Creative team to bring campaigns and content concepts to life.
Capture in-store footage and content to support the Company’s social calendar and content strategy.
Manage community engagement across all platforms to ensure consistent brand communication.

Requirements

Bachelor’s degree in marketing, communications, or a related field is required
4 or more years of experience managing social media for a brand or organization required, preferably within the retail or consumer brand industries.
Experience with social media scheduling and reporting tools is required
Video editing experience and design knowledge is required.
Proficiency in Microsoft Office and Google platform (e.g., sites, slides, drive, docs, sheets).

Preferred

Familiarity with paid digital marketing and performance marketing is preferred.

Benefits

Competitive Paid Time Off (PTO)
Comprehensive Health Coverage: Including but not limited to Medical, Dental, Vision, and much more.
401K Program
Flexible Spending Account (FSA)
Tuition Reimbursement
Associate Store 30% Discounts
Enjoy complimentary access to OSJL-owned vacation properties, along with discounted gym memberships and 20% off at OSJL affiliated restaurants.
Free lunch Fridays

Ocean State Job Lot

Ocean State Job Lot is the Northeast's largest, privately held, closeout retail chain with over 170 stores across the Northeast and Mid-Atlantic; approximately 5,600 associates; and annual sales exceeding $850 million. Since our founding in 1977, we've been helping shoppers buy a lot more of the useful things they need for a lot less of their hard-earned money. We sell an ever-changing array of household goods, apparel, pet supplies, kitchen pantry staples, and seasonal products (such as holiday, gardening, and pool supplies) at a fraction of their typical price. Ocean State Job Lot is committed to being a progressive company where we put people first. We value our diverse team of associates and continually seek opportunities to strengthen the communities we serve. We promote a positive work-life balance, offering many resources to help our associates with all aspects of their well-being. We also offer a flexible workplace that offers many hybrid roles throughout our corporate departments.The Ocean State Job Lot Charitable Foundation has a long history of philanthropic leadership, placing emphasis on assisting people in need, including children, veterans and military, those who are homeless, and those struggling with food insecurity; aiding animal rescues, shelters and welfare organizations; and providing support for healthcare programs and services.

Founded in 1977

North Kingstown, Rhode Island, USA

2.6K employees (131 in marketing)

oceanstatejoblot.com