Responsibilities

• Develop and execute social media marketing strategies across multiple platforms to build brand presence and engagement.
• Create visually compelling graphics and content using Adobe Illustrator and the broader Creative Suite.
• Manage social channels with scheduling and analytics tools (e.g., Hootsuite) to monitor engagement and performance.
• Collaborate with PR to ensure consistent messaging across channels.
• Engage with followers and respond to comments and messages to foster community relationships.
• Conduct SEO research to optimize content visibility and reach.
• Stay current with industry trends and best practices to continually improve the social media strategy.

Requirements

• Proven experience in social media marketing or management with a strong portfolio.
• Proficiency in Adobe Illustrator and the Adobe Creative Suite.
• Familiarity with social media management platforms like Hootsuite or similar tools.
• Strong relationship management and cross-team communication skills.
• Knowledge of SEO principles and how they apply to social content.
• A passion for staying current with digital marketing trends and new technologies.