Marketing and Social Media Specialist

Traverse City, MI (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 days ago

Job Summary

Own day-to-day social media operations across multiple platforms, coordinate content for three brands, and support marketing campaigns and materials.

  • Cross-brand content coordination and governance
  • Content creation, scheduling, and engagement optimization

Job Description

Responsibilities

  • Manage day-to-day social media activities across Facebook, Instagram, LinkedIn, and other relevant platforms.
  • Coordinate content across three distinct brands, ensuring each maintains its unique voice, messaging, and visual identity.
  • Develop engaging content ideas, create posts, and maintain a consistent social media presence.
  • Schedule and publish content, monitor engagement, and respond to comments and inquiries as appropriate.
  • Create graphics, captions, short-form videos, and other digital content.
  • Track social media performance and identify opportunities to improve engagement.
  • Create and coordinate monthly internal and external email newsletters.
  • Write, edit, and proofread marketing communications and promotional content.
  • Help maintain consistent brand messaging across marketing channels.
  • Assist the Director of Marketing with coordinating projects, timelines, and deliverables.

Requirements

  • Associate's degree or higher in Marketing, Communications, Business, or a related field, or equivalent relevant experience.
  • Minimum of 2 years of professional marketing, communications, or social media experience.
  • Excellent written and verbal communication skills, including strong proofreading abilities.
  • Strong organizational skills, attention to detail, and ability to manage multiple priorities and deadlines.
  • Experience creating content for major social media platforms.
  • Proficiency with Google Workspace or similar productivity tools.
  • Comfortable learning new software, technology, and digital marketing tools.
  • Familiarity with AI tools and an interest in using them to improve creativity, productivity, and workflow efficiency.
  • Ability to work independently, take initiative, and follow projects through to completion.
  • A positive attitude, collaborative mindset, and willingness to learn.

Preferred

  • Experience with Canva or similar graphic design tools.
  • Experience with email marketing platforms such as Mailchimp.
  • Familiarity with social media scheduling tools such as Loomly.
  • Basic photography, video creation, and editing skills, including short-form social media content.
  • Experience supporting marketing campaigns, events, or trade shows.

Benefits

  • 401(k) with company matching
  • Health, dental, and vision insurance
  • Health savings account (HSA)
  • Life insurance
  • Paid time off
Only Alpha Pool Products logo

Only Alpha Pool Products

1.7 Glassdoor

We are a manufacturer of High Performance Building Materials used for the construction and installation of inground swimming pools and are marketed under the brand name “Only Alpha Pool Products”. Superior technology, advanced processes, high performance materials, combined with experienced and seasoned leadership give the Only Alpha Pool Products brand the leading edge in manufacturing construction components for swimming pools. No other manufacturer in the pool industry uses state-of-the-art and patented technologies like we do. See for yourself, there is a difference.Our patented technology is used for Residential and Commercial application in and outside of the swimming pool industry. Commercial applications including Aqua Culture, Zoo applications, Waterparks, Hydro Therapy, and more.

Founded in 2010
Fort Wayne, Indiana, USA
44 employees (9 in marketing)
0% recommend to a friend

Salaries

Social Media Marketing Specialist median pay in the United States

$70K/yr

Most pay falls between $58K and $70K. Based on 45 salaries.

See all Only Alpha Pool Products salaries

Marketing Team

Marketing Team Size
4 (9% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
2.3K
Traffic Source Mix
Search
43.7%
Direct
25.1%
Referral
7.1%
Social
5.9%
Paid
9%

Headcount Trend

Current headcount: ~44
Only Alpha Pool Products logo

Marketing and Social Media Specialist

Only Alpha Pool Products · Traverse City, MI · Hybrid