Responsibilities

• Create Social Content: Plan, shoot, edit, and post native photo and video content for Instagram, TikTok, and Pinterest—Reels, TikToks, carousels, Stories, and Pins.
• Capture Short-Form Video: Film in-store moments, appointments, events, and behind-the-scenes—and step in front of the camera to model jewelry or narrate when it fits.
• Lead Campaigns: Plan and launch campaigns around new collections, holidays, services, and events—from first idea to final post.
• Think Out of the Box: Pitch fresh ideas, jump on trends quickly, and test new formats to see what resonates.
• Manage the Content Calendar: Keep a consistent posting schedule and coordinate content across social, email, SMS, and in-store.
• Grow Our Community: Respond to comments and DMs, engage with followers, and help build a warm, loyal online community.
• Build Influencer & UGC Programs: Source and manage creators, coordinate gifting, grow our brand ambassador program, and collect customer content to share.
• Drive Collaborations & PR: Develop partnerships with like-minded brands and pitch local press and gift guides.
• Track What Works: Share a simple monthly recap of results, wins, and ideas for what’s next.
• Grow Into Paid Ads: As the role grows, help build and manage paid social on Meta and TikTok. Training and support will be provided.

Requirements

• 2+ years of hands-on social media or marketing experience with a brand; fashion, jewelry, beauty, or lifestyle a plus.
• A portfolio that shows your creative eye and real results for the brands you’ve worked with.
• Experience planning campaigns and working with influencers, UGC, or collaborations.
• Confident shooting and editing photo and short-form video, and comfortable on camera; CapCut, Canva, and Lightroom a plus.
• A natural on Instagram, TikTok, and Pinterest who understands trends and what makes people stop scrolling.
• Creative and full of ideas, but comfortable with strategy and numbers too.
• Organized, self-motivated, and comfortable working independently in a hybrid role.
• Able to thrive in a small, entrepreneurial brand where everyone pitches in.
• Based in or near South Burlington, VT, and available for regular on-site days.
• Experience with Meta Ads Manager is a plus.

Benefits

• Employee discount
• Flexible schedule