Marketing & Social Media Specialist — DMC

Responsibilities

• Tell the Outside story. Create engaging social media posts, email campaigns, website content, case studies, and program highlights that showcase our destinations, experiences, and client outcomes.
• Build our business presence. Manage day-to-day social media, with an emphasis on LinkedIn and other channels that connect us with corporate clients and hospitality partners.
• Bring campaigns to life. Maintain a marketing calendar aligned with group booking cycles, corporate planning timelines, destination events, and program opportunities.
• Capture the experience. Attend selected programs and events to gather photography, video, testimonials, and stories, securing appropriate permissions.
• Support sales and partnerships. Develop presentations, sales sheets, proposal materials, and other resources that help turn interest into bookings.
• Make program benefits clear. Partner with our team and leadership development staff to communicate how experiences support teamwork, connection, and growth.
• Extend our reach. Coordinate marketing support for trade shows, networking events, familiarization visits, and strategic partnerships.
• Measure and improve. Track campaign engagement, inquiry sources, qualified leads, and available booking results to guide future efforts.
• Protect the brand. Keep messaging and materials accurate, consistent, and true to Outside’s values: Safety, Passion, Excellence, Sustainability, and Teamwork.

Requirements

• Approximately three years of relevant marketing experience , preferably in destination management, hospitality, corporate events, business-to-business services, or professional development.
• Strong writing and storytelling skills, with the ability to tailor messaging to different audiences.
• Experience with LinkedIn, email marketing, content creation, and campaign coordination.
• The ability to create polished presentations, sales materials, and digital content.
• Working knowledge of Canva or Adobe Creative Suite, website content systems, and marketing analytics; familiarity with CRM systems is a plus.
• Strong organization, attention to detail, and the ability to manage multiple projects and deadlines.
• A degree in marketing, communications, or a related field, or equivalent practical experience.
• A humble, hungry, and smart approach—you collaborate well, take initiative, and bring thoughtful ideas to the team.

Benefits

• We offer excellent benefits , including medical and dental insurance, retirement benefits, paid time off (PTO), and paid holidays . You’ll also enjoy exceptional employee discounts across Outside Brands’ businesses , including retail merchandise and leisure experiences—plus opportunities to enjoy our boats, kayaks, and paddleboards. It’s a chance to experience firsthand the places, products, and adventures that make Outside special.
• Your work will connect people with experiences that create lasting memories and stronger teams. You’ll have opportunities to get out from behind the screen, see our programs in action, and help shape how we share them with the world.
• We offer a comprehensive benefits package for eligible full-time employees, including medical and dental insurance, retirement benefits, paid time off, and paid holidays. Team members also enjoy employee discounts across Outside’s businesses and access to experiences on our boats, kayaks, and paddleboards, subject to company policies and availability.